That's a lot, I'm sure Warner Brothers is super happy right now.

Anyway, do you think it will hit 1B guys?

So am I to take it that because BVS made 700m which basically means it's having a good run in cinemas and sold a good number of tickets that the criticism has changed to the tune of focusing on whether it hits a billion as a final ditch to put it down?

Ill ignore a post by someone whos a specialist in the subject and take your word for it for what reason ? BvS was a high risk investment with low returns for the risk taken, theres no spinning this. Also no one has the data on how much any of these movies made on products placement so its moot point cause it is a value that should apply to every movie on the table wich would still make BvS relatively much less appealing as an investment. Also most of the product placement revenue is converted back to publicity, its rare that any movies actualy see income from them.

Pretty much. The tune right now is to downplay the movie for not reaching the BO height very few movies have managed to reach.

Believe what you want, mate.

Thewrap.com says that WB got around $50M from Turkish Airlines for the publicity and product placement. Believe what you will.

I was in the pre-release of the movie, paid for the most expensive seats in a very expensive cinema. It's not as if my wish was to see a movie I and many others wouldn't like so that word-of-mouth would cost it hundreds of millions in revenue. 

The movie will be profitable but it will make a whole lot less as almost everyone would have guessed. Or do you think there is a guy at Warner who really thought a year ago "hey, BvsS, this won't reach $1bn".

So, the movie will make less as everyone would have guessed, many didn't like that movie much and most critics seem to hate it. This is simply not a success in my eyes, profitable or not. 

And when people try to defend it with "hey, but only 24 movies made $1bn before" I just have to laugh since we all know that the market is now a totally different as even 5 years ago with China and compared to 10+ years it's totally different because of different markets and ticket price inflation. That one of the biggest movies of all time won't reach the top 30 is already not that great but that it wouldn't even be in the top 100 or something like that if other movies would have released in 2016 and not in the past with worse circumstances is just bad. Even Deadpool could maybe beat it with a release in Japan and China. Deadpool beating Batman and Superman almost released at the same time. There is really not much positive you can say about BvsS's "success" (sure, Deadpool was a huge surprise but still)

Revenue of DVD/Blu-Ray and so on will be also lower because of the dissatisfaction of so many. 

Yep, pretty cool. Although for it being only the second movie in the DCEU, I can see how that could be extremely confusing to all of the casual fans and movie goers who aren't versed in the comic lore. Or for those who are, aren't versed in Injustice. 

This movie had a ridiculous uphill battle after all the reviews. Most movies don't survive a slaughter by critics like that and here we are, seeing it currently sitting at $720 million worldwide, which should overtake Deadpool this weekend. 

It also has to fight against the constant trolling by the fanboy wars (those are so silly), who want to see this movie fail while their precious team claims all the victories. Personally, I don't believe in stuff like that. I thoroughly enjoy the Disney/Marvel CU that's going on, so I won't say anything else in that regard. 

I saw this movie again hoping to see what I may have missed or what may have been deemed terrible about it, and as hard as I tried, I couldn't find half of the issues the critics were claiming. And for those who claim they did see it and are right in tune with the critics, I have to wuestion my own sanity, or question if my understanding of the movies events were simply way different. The movie was not bad at all. It was rushed, yes, but only from a perspective that there SHOULD have been other movies to set this up better. BUT, with what it was given and in the timeframe they had, it was the best rendition they could muster, I think. 

And on top of that, further proof that people have dogged this movie just to do it is that so many people complained about how long it was (it was literally 10-20 minutes longer than most Marvel movies - LOL), but are saying it needed more time to explain things amd Zack Snyder and team should have released the Directors Cut in theaters. There's no winning with childish people who can't even realize their own dilemma they've created with proposals like what I just mentioned. Sure enough if they had released the Directors cut it would have been lambasted for being too long or having TOO many details...

Anyway, this movie may crack $900 million, maybe. But it won't be touching $1 bil.

Just saw the movie yesterday and i just can't understand why it was criticized the way it was by people.
The movie is awesome and one of the best super hero movies i saw so far.

Sounds like a last ditch bitter attempt at criticism to me.

I think WB is happy enough with both Man of Steel and Batman Vs Superman when it comes to the box office so I'm pretty sure Snyder will be back.