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DakonBlackblade said:
Lawlight said:

The article you linked to doesn't take product placement into consideration. In addition to that, it is using some old numbers for Man of Steel. Those numbers are from BO and home video sales only. No product placement, no broadcast syndication, etc.

Even The Amazing Spider-Man 2 which cost $430M and made $709M at the BO made a profit of $70M without product placement.

Ill ignore a post by someone whos a specialist in the subject and take your word for it for what reason ? BvS was a high risk investment with low returns for the risk taken, theres no spinning this. Also no one has the data on how much any of these movies made on products placement so its moot point cause it is a value that should apply to every movie on the table wich would still make BvS relatively much less appealing as an investment. Also most of the product placement revenue is converted back to publicity, its rare that any movies actualy see income from them.

Believe what you want, mate.

Thewrap.com says that WB got around $50M from Turkish Airlines for the publicity and product placement. Believe what you will.