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Forums - Sales Discussion - January 2016 NPD Thread! PS4 #1

drdante said:

Damn! almost 100k difference between ps4 and xb1!

MS should do something about this. They are losing their main market over there.

they are winning MAUs. so no need to worry



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barneystinson69 said:

The price cutting right now is proof that Microsoft overstuffed their channel's (as I predicted). They had 1 decent very good selling bundle, and a dozen ones that flopped. Microsoft is probably getting rid of most of them, and preparing to have a few for the 1st half of the year. Either way, Microsoft needs a price cut for E3. It can't compete with price parity, as we've already seen...

I'd say it's certain they stuffed the channels too. The thing I want to know is what the shareholders are told. Given that MS no longer report units shipped or sold, do shareholders get massaged data to keep them sweet? Can a company legally do that or do shareholders get the information we don't?



 

The PS5 Exists. 


Hello all.

I wanted to post this here. May be of interest to some people.

 

FULL REZ- http://i.imgur.com/yJIkN7D.jpg



ZhugeEX said:

Hello all.

I wanted to post this here. May be of interest to some people.

 

FULL REZ- http://i.imgur.com/yJIkN7D.jpg

Interesting. Do you think the slope will continue to level out or even change direction as the gen goes on? Do you have a chart for digital sales? Thanks.



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ReimTime said:
ZhugeEX said:

Hello all.

I wanted to post this here. May be of interest to some people.

 

FULL REZ- http://i.imgur.com/yJIkN7D.jpg

Interesting. Do you think the slope will continue to level out or even change direction as the gen goes on? Do you have a chart for digital sales? Thanks.

 

It will probably somewhat level out this year / next as gen 8 software (at a higher ASP) becomes 100% of all sales and more games are released for the systems. So even if the number of games being sold is the same we may see higher revenues due to that ASP. 

 

I don't have much accurate digitial info. But when you include estimated digital revenues for 2015 (Full Game Downloads & DLC/MTX) then the total would be around $7.7b which would be in between 2011 and 2012 rev numbers. But of course I don't know digital totals for other years. 

 

Shadow1980 said:
ZhugeEX said:

Hello all.

I wanted to post this here. May be of interest to some people.

 

FULL REZ- http://i.imgur.com/yJIkN7D.jpg

Does that include handhelds or is it just home systems?

 

Shadow1980 said:
ZhugeEX said:

Hello all.

I wanted to post this here. May be of interest to some people.

 

FULL REZ- http://i.imgur.com/yJIkN7D.jpg

Does that include handhelds or is it just home systems?

 

Includes both. Does not include PC games. Does not include digital. 

 

These are numbers from The NPD Group btw. Hence why I posted in this thread. 



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Hi everybody ! First post for me, even if i was reading this site for a while now.

On topic, the pic of physical sales seems to be due to the wii, don't it ?
Wii customers were "new" in the industry increasing the user base and mostly if not exclusively bought physical games ?



Flouff said:
Hi everybody ! First post for me, even if i was reading this site for a while now.

On topic, the pic of physical sales seems to be due to the wii, don't it ?
Wii customers were "new" in the industry increasing the user base and mostly if not exclusively bought physical games ?

I imagine so yes. However, perhaps a greater factor here is the DS. I think PS4 is actually selling at a faster rate than the Wii did back in it's heyday, and people fo mostly still buy physical games, even though digital sales have risen. The biggest difference between 2008 and 2015 I think would be the DS. Software sales for the DS were through the roof also. There is no comparable handheld that sells that well anymore.



ZhugeEX said:
ReimTime said:

Interesting. Do you think the slope will continue to level out or even change direction as the gen goes on? Do you have a chart for digital sales? Thanks.

 

It will probably somewhat level out this year / next as gen 8 software (at a higher ASP) becomes 100% of all sales and more games are released for the systems. So even if the number of games being sold is the same we may see higher revenues due to that ASP. 

 

I don't have much accurate digitial info. But when you include estimated digital revenues for 2015 (Full Game Downloads & DLC/MTX) then the total would be around $7.7b which would be in between 2011 and 2012 rev numbers. But of course I don't know digital totals for other years. 

 

Cool, thanks



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Shadow1980 said:
ReimTime said:

Interesting. Do you think the slope will continue to level out or even change direction as the gen goes on? Do you have a chart for digital sales? Thanks.

To add to what Zhuge said, the software market does appear to have a cycle of sorts, just like the hardware market. Here's U.S. hardware sales in the same period as the software graph he provided (note that I had to use VGC numbers for the 360, PS3, Wii, and Vita for 2015 as nobody shared any NPD numbers for those platforms):

While quite similar, the hardware numbers aren't quite congruent with the software numbers. Hardware sales for a given system tend towards a roughly bell-shaped curve, most frequently peaking by the third full year (the PS3 & 360 were the exceptions, peaking in their 5th & 6th full years respectively in the U.S.). Meanwhile, software sales curves take a different track. Attach rates for systems typically increase over time, as not only do existing owners buy more and more games from an ever-expanding library, but also new owners of current-gen systems are introduced. However, software sales for a given system in a given year depends on the overall software support for a system, how many major titles are released in a given year, and how well those titles perform in terms of sales. If most of a system's biggest and most popular games are more front-loaded in a system's life, then software sales could peak earlier, but a strong slate of titles well into a system's later years could delay peak software sales. Also, just as how the timing of system releases can affect the overall trajectory of the hardware market as a whole, so too can it affect the trajectory of the software market. This is why software sales in the first half of the 00s peaked in 2004 despite hardware sales peaking in 2002.

Also, handhelds tend to have much lower attach rates than home systems. For example, the GBA was beast in terms of hardware sales in the U.S., having overperformed here compared to Japan and Europe by a considerable margin, selling roughly on par with the PS2 at its peak, and by the end of 2005 it had already surpassed the PS1's lifetime sales. It sold almost as well in seven years as the Game Boy did in 12. Yet it had only half the attach rate its counterpart the GameCube did. Every major sixth and seventh gen console has had a considerably better attach rate than the GBA, DS, or PSP, and the PS4, XBO, and Wii U all have a higher attach rate than the 3DS. Also, handheld games cost less on average than consoles. So, handhelds have a generally smaller impact on total software unit sales and revenues than home consoles do. This may explain why seventh-gen software sales were not as big proportionally compared to sixth-gen software sales despite the DS being a titan and the PSP doing extraordinarily well and both helping drive hardware sales to an all-time high. It could also explain why, despite hardware sales declining by 46.5% from 2008 to 2012, software sales declined by only about 35% (if my pixel-counting is right). Sales of handhelds and the Wii declined substantially and both the Wii and DS did not get very strong support later in life, while PS3 & 360 sales continued increasing until 2011 and both systems were still getting strong software support.

So, how does this apply to the current situation? Well, the collapse of the handheld market in the U.S. relative to where it was last decade has obviously hurt both hardware and software sales, but it may not have hurt the former as bad as it has hurt the latter. Additionally, the 360 & PS3 collapsed very quickly after passing their very belated peaks (said collapse was likely caused by that delayed peak; by time they peaked they had also got to a pretty good saturation point) and are rapidly losing support, whereas the PS1 and PS2 continued selling relatively and getting good support well past their peaks. Also, the PS4 and XBO, which are just over two years old, are only just now starting to receive their first big current-gen-only blockbusters in the form of games like Battlefront and Fallout 4. As Zhuge pointed out, software development shifting more fully towards current-gen systems will likely propel software sales back towards a rebound phase. Potential blockbusters for this year aside from COD include Uncharted 4, Final Fantasy XV, Gears 4, Mass Effect: Andromeda, the new Zelda game, and the new Battlefield game. As user bases, attach rates, and library sizes for the PS4 & XBO increase, so too should software sales. Also, if the NX proves to be a hit it could boost software sales as well. While the market will likely never go back to the all-time highs of the late 00s, the U.S. software market should still remain quite strong relatively speaking as console sales continue to do quite well.

Interesting analysis, thanks for the read! 

We need a "steamspy" for all the digital stores! 



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