Looking as an Xbox One owner: great numbers, but not enough. Microsoft had Forza Motorsport 6, Ori and the Blind Forest, Rise of the Tomb Raider, Rare Replay, Halo 5: Guardians and even that marketing deal with Bethesda for Fallout 4. And with all these options, they choose a remaster to be the cheapest Xbox One bundle for the holidays. If it's easier to make this things with first-party games, you put Halo 5: Guardians there.
Honestly, it looks like Microsoft is not caring enough about market share, which is getting worse every day worldwide. And even doing a fantastic job in rebuilding the Xbox One reputation, they fail in some areas that are supposed to be easier. It's logic: when PS4 was US$ 399 and Xbox One US$ 349, Xbox One won only in October (and maybe another month, but even that way...), and in the most important month of the year, they accept price parity with Sony. It just doesn't make sense to me.