I am not sure the price drop in December was planned from the start. Black Friday and typical holiday sales were probably planned, but they probably thought to do the big deals in December when they adjusted their prediction for PS4 in the FY2015. MS seems a little off guard as well.

That PS4 beast!

It was. As I said before, reducing the SW bundle close to the movie was a no brainer. Plus, it already had a (very) limited 329 deal on eBay in November. Keeping the price at 400 the whole year and only dropping 50 in October was also a way to ensure that this 300 price point would be extra effective and have a concentrated boost (somewhat like MS's fake temporary cut last year).

SCEA is doing what SCEE did from the very start in the UK, to keep up with MS's attempts at undercutting and steal market share away. That's why Ps4 won last year's holiday in the UK, while SCEA was basically sleeping all the way through those two months. Glad to see they learned their lesson.

BTW someone on GAF who works retail hinted MS already has an answer to the cut. It could be an equal cut like BF, or another free game promo like early November.

Why would MS not knowing of Sony's plans mean Sony didn't have this plan all along.  Sony has been one step ahead all generation.  Also retailer insiders on Gaf have started that they are sitting on tons of SW bundles that they didn't put out for BF.  

I didn't imply that they did. Microsoft usually has big plans for holidays, especially last years firesale.

Yeah, like I said, I think it could be 72 hours, or 48 hours. But the arrows are 24 hours, and that's easily confirmable (is that even a word? ). When the PSN cards inevitably eventually rises to the top, we just have to see when their green up arrows dissappear. I've done so in the past, and it takes 24 hours, so that has to be it. But the charts themselves might very well be for a longer period.

5 Hours since last update:

#01 PS4 Nathan Drake Bundle (same)
#02 WiiU Mario Kart Bundle (up 1)
#07 XB1 Gears Bundle (same)
#17 PS4 Star Wars Standard Bundle (up 3)
#18 XB1 Three Games Bundle (down 1)

PS4 - 4 bundles, 2 in the top 100
XB1 - 11 bundles, 2 in the top 100

XB1 Deals:
Halo + Forza + FIFA Bundle ($499)
Three Games + FIFA Steelbook ($399)
Gears + FIFA Steelbook ($399)
Halo LE Bundle ($477)
Kinect + Three Games ($429)

PS4 Deals:
50% Off 1 Years PS+
Coming 6th:
Star Wars Bundle ($300)
Nathan Drake Bundle ($300)

WiiU Deals:
WiiU Mario Kart ($250)

Considering how well the NDC bundle is selling now,it bodes well for Uncharted 4 and PS4 next year. I guess 2016 will be the peak year for PS4 sales.

I like your style, but your timing really sucks

Maybe Sony didn't had enough Stock in USA to justify the cut, so they just coasted... this year they have more inventory for WW and were able to ship unholy amounts to USA and are able to make very big numbers with the price cut.