Nintendo console very likely again will have own personality despite similar hardware architecture or power with PS4/X1.

Well we don't know the personality of the NX yet

That site is infamous for putting rumors as news. They posted watch dogs review withoutout having review copy (probably took the help of piracy). Plus the site is based on Pakistan (authors dont know industry leakers in person) and the authors all "conenctions" are internet rumors. Lol.

Shrugs, most generations have similarly classed hardware. The SNES/Genesis, N64/PSone/Saturn, PS2/GameCube/XBox, etc. The Wii is more the exception than the rule, and we've seen with the Wii U, Nintendo was not able to repeat that formula (underpowered hardware + controller gimmick only works when the controller gimmick blows people's minds). 

Nintendo consoles are pretty much always unique because Nintendo makes radically different types of games from Sony/MS. 

Besides really at this point how many gimmicks can realistically a company come up with that really change the game play in a fundamental fashion? A robot console? Sex console? VR console (wait Sony and MS already are supporting that)? Console for pets? Console for senior citizens?

Maybe I'm wrong, but every Nintendo home console from the NES up to the NX (possibly) has featured a market chip with customizations. I wonder how much it costs them to work with the semiconductor companies. In the end, the total price of the chip would most likely be the regular price plus the custom work done; it could possibly be cheaper for them to fabricate their own chips.

While Nintendo does invest several million dollars when they approach AMD to customise one of their chips for their own needs, AMD and Intel invest hundreds of millions (if not billions) designing those chips in the first place.

Besides, Nintendo doesn't customize the chips either, they tell AMD what they want from a chip and it's AMD who designs and changes the chip to suit Nintendo's needs.

And on top of that, there is the fact that to design an x86 chip you must have a license from Intel because they were the ones who made it. Do you know how many companies make x86 processors? Only 3: Intel, AMD and VIA. Not even the mighty Nvidia could purchase a license to develop x86 processors, that's why they went with ARM.

Long story short: No, buying chips from AMD (or Intel), is far, far cheaper than making their own chips.

I can see them throwing us a bone at the Quarter Earnings Report, but nothing important.

I don't think the NX using an AMD x86 chip will have anything to do with how unique it might be.

But will x86 architecture be enough to drive the fRAM 16x86x64 sideline they have piped in? I don't think it's for nothing that they have placed their hopes on a nanocast of a years-old DIMM array. I think it has something to do with the emergence of qEntangled zBuffer stacks that Nintendo is betting will become the norm by late 2016 and beyond. At least, we can hope.

Maybe, but I don't think so because any official NX information can have effect on holiday season.