If Apple TV gets Madden, COD, Assasins Creed, and the rest of the yearly titles, then this article is dead on. That is why Sony and Microsoft are working so hard this generation to change the perception of the PlayStation and Xbox brands from gaming toys, to home computers/smart devices.

It is amazing how many people laugh this stuff off like its a joke when it just happened to the handheld segment. If people can get an even more functional device that works just as simply, but offers even more convenience, then that product will win.

Apple doesn't care about the console market. They've always viewed it as a market for juveniles, Steve Jobs never liked video games. 

The profit margins aren't high enough to be worth Apple's time either. Game consoles make OK money, but not huge dollars, like XBox is peanuts for Microsoft.

That said if they really needed to, there's nothing magical Sony or MS do that Apple couldn't and they could outmarket both of them easily. 

Would be neat to see.

In keeping with Apple tradition I can see the outcome being:
- Console built out of a single piece of aluminum
- Lower spec than the WiiU
- Higher price than all three current gen consoles combined.

But. But.  That epic Rose Gold exclusive color!!!

and it wont have a disc drive

Waning sales of consoles? Correct me if I'm wrong, but aren't the combined sales of Xbox One and PS4 much higher than any generation prior?

The Fool is a legitimate investing website.

Yeah sure

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