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Forums - Sales Discussion - 5.5 Million PS3s Shipped

gentian, I second that.



Hardcore gaming is a bubble economy blown up by Microsoft's $7 $6 billion losses.

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Sir Cedric said:

"To Sony, shipped has always meant 'sold' and shipped to retailers,'" Karakker notes. "Microsoft views 'sold' as what has been sold to retailers but could be sitting on pallets in warehouses or stacked on store shelves. 'Sold' to Sony has always meant what the consumer has actually purchased." http://www.gamepro.com/news.cfm?article_id=9354

Heh... looks like this is going around in circles with the same official quotes being made.

The wording is certainly open to interpretation, but I have my doubts about the statement above. If that statement is indeed accurate - it would have been far easier for Mr.Oneda to simply announce that 5.5 million units were manufactured and sold.

It'll be interesting what will happen if the PS3's price is cut soon. Sony paid $800 to make these and will be selling them for $500 instead of $600. Add in the cost of warehousing and such and it comes to nearly $200 million down the drain. As Fisheyjoe was mentioning, if the PS3 doesn't start selling soon Sony could also see much of their manufacturing cost reductions lost as they will either have to run the factories at less than economic rates or lease more warehouses and hope they still don't have to halt production later.

Something to consider, if I recall (and I'm going by memory so I could easily be mistaken) the Dreamcast and GameCube both had to halt production after they had only sold, to consumers to make it clear to certain folk, 5-6 million with 5-6 million consoles in various warehouses. 6 months in and Sony is half way to that situation.



reverie said:
just read the f***ing Sony financial report on page 5.

"Worldwide hardware production shipments" is what I read. Using your logic means Sony is shipping PSPs and PS2s to warehouses.



albionus said:

Something to consider, if I recall (and I'm going by memory so I could easily be mistaken) the Dreamcast and GameCube both had to halt production after they had only sold, to consumers to make it clear to certain folk, 5-6 million with 5-6 million consoles in various warehouses. 6 months in and Sony is half way to that situation.


"January 25, 2001 - Sony Corp announced on Thursday that it expects to ship a total of nine million PlayStation 2s by the end of the current business year that ends on March 31, 2001, which is down from its previous forecast of 10 million units. This shipment reduction, however, will not affect the North American market according to PR representatives at Sony Computer Entertainment America. SCEA still expects to meet its target of three million units shipped in North America by March 31."                                      http://ps2.ign.com/articles/090/090491p1.html



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Heh, has this thread changed from 5.5 Million PS3s Shipped to Everyone versus Larry ? :D



Nothing's cheaper than something free.

F1 vs FOTA, when too much power is in couple peoples hands.

---------------------------------------------------------------

LoL. Love PR spins.



But to Sid Cedric- Sold to retailers but still in Sony warehouses does not equal= units shipped. Those still sitting in Sony warehouses that may have been bought but have not left Sony shouldn't be includented as they haven't been formally shipped yet. That's like counting pre-orders as units sold. It just don't work that way.



gentian said:
Just noticed the tail end of FishyJoe's quote "Perhaps that's why the company chose to stick to a more conservative sales forecast of 11 million units this year." Want to find a non flamebait way of saying this. If they sell 11 Million PS3's in a year then it's well on its way to success -- but it needs a major upturn to achieve that.

 Sale.  Ship is an entirely different thing.  It's obvious Sony is most likely ramping up to perform acts of large large overshipment.  Although the numbers loook pretty on the outside then you'll have a nice semester or 2 of really bad shipments.  Even worse than that sales will be lagging way behind.  In the long run overshipping is not a good idea especially when competing against something that is saling.



Sold is sold to a retailer, once the retailer has bought from sony it's sold. Sony's customers are the shops, we buy it from the shops and then we have bought the right to a year manufacturer's guarantee. The fact remains we are not sony's direct customers, the retailers are. According to the report Shipped is when the product leaves the factory and NOT the warehouse, this clearly implies it's the shipping of the manufacturing stage thats being recorded to prove that they have been made. Therefore these Items are either in transit or in a warehouse. I find it hard to believe that 1.9 million units are in transit, are they going to the stores that have yet to sell all the units that have already been delivered? Why would a store buy more goods if they haven't sold the first batches? I think most of these items are being stored in Sony's warehouses.



"..just keep on trying 'till you run out of cake"