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Ha this thread is funny. It all boils down to what Sony thinks of as customers. I know that all companies think if 'customer' as retailers. As retailer buy the product from them. We, as in you (larry, ioi, etc) and me are 'end users'. For a company like Dell or HP we can be both end users and customers as we can buy directly from them. But you cannot buy a PS3 directly from Sony, and thus you are not Sony's customer, your are walmart's or gamestop's customer. So, when Sony or MS or any other company that talks about selling anything they are talking about the retailer. 'Shipped from manufacturing base' is pretty clear to me. All of these companies have a manufacturing plant and warehousing. They are not the same building and usually not the same locations. Sony is simply saying they built and moved 5.5m units to warehouses. They also sold 3.6m units to their various retail customers around the world. Then we have NDP and other sales tracking companies that show us that about 3m end uses actually purchased a PS3 from those retailers. I mean c'mon how could it be different. Look and tally up what NDP claims for NA, then add to that what numbers came out of various sales tracking in EU, and Japan. It all comes out to about 3m, not anywhere near 3.6m. This is the same stupid arguement that people had when MS said they sold 10.4m through December of 2006. They sure did...to walmart, gamestop,amazon, etc.