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Forums - Nintendo - Why do Nintendo game prices never fall?

Probably because they only release some games once a generation and the reasons everyone else said.



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Nuvendil said:
RolStoppable said:
First off, there are Nintendo games that move to bargain bin prices, so it's not always true that they maintain their price.

The reason why Nintendo doesn't slash prices is because they have to protect their business. If they conditioned consumers to expect price drops after a few months, then that would have a negative impact on their business in the long run due to decreased profit margins. The Wii U being in a bad position doesn't justify throwing this line of thinking over board, because once you've started slashing prices, it's hard to go back.

For consumers, the negative thing is that they can't buy up Nintendo software at dumpster prices, but the positive thing (at least for gamers who tend to buy games early) is that there's no fear that the game that was just bought could be had for only half the price only a month later.

This.  It's actually a policy born out of their beginnings in the eighties to counteract and prevent the poor business practices of the previous gen.  It's a policy that seems off to some consumers, but now the slashing policies of companies are coming back to bite them as development costs rise and they find themselves forced to lower prices to maintain momentum by consumer expectations that they conditioned.  

This and this.  Iwata adressed this once I believe and it is about perception of value for their software. 

Here is an article where they touch on it, but are mostly talking about retail and digital prices being the same:

Nintendo president Satoru Iwata has explained why its digital games are not less expensive than their boxed counterparts, which must be manufactured on discs and shipped to retailers.

"Although the mainstream idea regarding the digital business in the industry before we actually started selling software in both digital and packaged formats last year was that the digital version should or must be priced lower than its packaged counterpart, we decided that, since the contents are the same, the company would offer the software at the same price, be it the packaged version or the digital version," Iwata said during a recent investor Q&A session.

Iwata explained that this price parity is the result of Nintendo wanting to make sure the company's software, released digitally, is not devalued compared to the boxed product.

"This is because we want consumers to value software as highly as possible and because we have been trying to heighten the value of our software whenever we produce it," he said.

Credit GameSpot


I guess their games still continue to sell at that price, and that Ninten doesn`t like to reduce the price on their games. If it continues to do well, why drop it? : x



 

              

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There is basically this price protection clause thing that you can pay for the prices to not be altered by the retailers. Nintendo is highly protective of their prices and their games are usually always priced at full unless they explicitly want the price cut.
Of course, there are exceptions to the rule. But that is the main reason why they arent lowered.

Its quite smart of them i think, but in a way i am sad as a customer. I would buy more Nintendo games if it wasnt for that.



Ask Nintendo I suppose.



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Hiku said:
mZuzek said:
Because the games keep selling.

Does for example Ocarina of Time 3D really continue to sell well enough? Because it doesn't seem like its sales have been increased much over the years, vgc has it at 3,58m, and thats around what I remember years ago.
And yet its £58 on Amazon, while Majora's Mask 3D is £32...

Ocarina of Time 3D is out of print, for whatever reason. If they still kept stocking it, it would keep selling.



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fluky-nintendy said:
Ask Nintendo I suppose.


Bang up idea. Let me get Iwata on the phone. brb.



Because money.



So I wouldn't ever get a Nintendo system or Nintendo games. I vote with my wallet.

That, or Nintendo thinks keeping prices high is their best bet at profiting.



Hiku said:
Wow, that's weird.

I was thinking of picking it up at some point perhaps, but I guess I won't now, seeing as I don't buy second hand games.

Yeah, it is really weird. I had to buy it used and it was basically the cost of a new game. 



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