Nuvendil said:
This. It's actually a policy born out of their beginnings in the eighties to counteract and prevent the poor business practices of the previous gen. It's a policy that seems off to some consumers, but now the slashing policies of companies are coming back to bite them as development costs rise and they find themselves forced to lower prices to maintain momentum by consumer expectations that they conditioned. |
This and this. Iwata adressed this once I believe and it is about perception of value for their software.
Here is an article where they touch on it, but are mostly talking about retail and digital prices being the same:
Nintendo president Satoru Iwata has explained why its digital games are not less expensive than their boxed counterparts, which must be manufactured on discs and shipped to retailers.
"Although the mainstream idea regarding the digital business in the industry before we actually started selling software in both digital and packaged formats last year was that the digital version should or must be priced lower than its packaged counterpart, we decided that, since the contents are the same, the company would offer the software at the same price, be it the packaged version or the digital version," Iwata said during a recent investor Q&A session.
Iwata explained that this price parity is the result of Nintendo wanting to make sure the company's software, released digitally, is not devalued compared to the boxed product.
"This is because we want consumers to value software as highly as possible and because we have been trying to heighten the value of our software whenever we produce it," he said.
Credit GameSpot







