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Forums - Gaming Discussion - A Little Perspective on YouTube Gaming Content Creation

nomad said:
People often point to "free-marketing/ads". Yet, I don't think anyone has any data of this yet. For all we know, lets play videos actually lessens games sell, we can't know for sure, but the most likely case is that it makes no difference at all.

One would assume that most marketing departments for devs and publishers would have collected this data and analysed it. The fact that other publishers and developers generally don't interfere with youtube content suggests that it's generally beneficial for them.



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vivster said:

A couple of things wrong in this post.

 1. You really think Pewdiepie cares about the 10s of dollars he would not be getting from his non existent Nintendo videos? He's just calling out Nintendo for doing something stupid. Many popular youtubers have done so. And if you actually heard what he said, you would know that he was generally speaking and not for himself.

 2. MS and Sony are not cracking down on youtubers. As least not as hard as Nintendo. They know it's stupid(or at least I hope so). If you followed a few youtubers who had to deal with takedown notices and fought against them you would've seen how they all won in the end because they were in the right. Because their works are transformative, which is the basis for fair use.

3. A notice in front of every Nintendo video like that is a death sentence for any unbiased youtuber. It basically says: "I'm Nintendo's bitch but I'm still totally unbiased even though I'm not paying money to any other game developer out there".

4. This is not normal practice as I pointed out. Video games are an entirely different medium from music or film and as such shouldn't be treated the same way.

Last but not least, nobody is calling out Nintendo for doing something unlawful. It's just incredibly stupid. No one who even went against popular youtubers won in the end. All those hundreds of yens they will be making with this deal won't upset the massive negative publicity and even worse, the missing positive publicity.

Pretty much this. Nintendo are being protective of their IP which is their right, but most of the coverage is generally positive and equates to free marketing via online "word of mouth". Adding an extra charge to youtubers, the fact they only pay in dollars and the fact it can take 72 hours for approval is a general nuissance. This could also seriously hit the bottom line of some of the smaller commentators and just reduce coverage of Nintendo games.

The other fact is that this can't really be of any serious financial gain for Nintendo; it's a pittance compared to the rest of their revenue. All this is going to do is piss off people that were helping to promote their content.



ZyroXZ2 said:
I'm seeing the continued misunderstanding of how this whole thing works...

Again, NO ONE is stopping the videos from being posted. You can post ALL the gameplay videos of Nintendo games you want. However, IF YouTube's bot matches it successfully to copyright protected content, a content claim is placed that allows ad revenue from the video to go to the entity that owns the rights to the content. No one is "restricting" anything from being posted.

What Nintendo has done is decide to SHARE part of this revenue with the person who posted the video instead of taking it all IF and WHEN YouTube matches it WITHOUT that person needing to go through professional means to OBTAIN this license like many, MANY other publishers require. I'm getting a little irritated by how poorly people understand the system in place. YouTubers who know what they're doing don't simply post gameplay videos knowing this, because this content copyright is exercised by many, MANY more publishers than Nintendo. I, too, barely post gameplay videos because I know it's violating the copyright. Instead, I dance around the Fair Use act by creating game reviews, which fall under educational material as my way of covering games.

The person who mentioned commentators at sports games is mixing up a live broadcast with recorded ("copy") material. Anyone who's into sports might know that if you post a recording of a live broadcast game, it can be content matched to the network that aired it originally, and a content claim will be posted on it directing ad revenue to said network. This is because the network has been licensed and sanctioned to broadcast the footage.

And to someone who mentioned driving cars: you can't actually bare the logo of the vehicle legally and make money off of it. This is why if you look at many advertisements that use cars in pictures on the box or in commercials, the logos of the vehicles are removed. Licensing has to be obtained for manufacturer vehicle usage as well. So you are, unfortunately, still not understanding the issue at hand. People need to stop trying so hard to make videogames some sort of exception to copyright laws, because they are NOT an exception.

For the record, I've begun doing some testing with Nintendo's Creators Program to see how it verifies your registered videos (aside from the text I posted in the OT) just to see how "aggressive" YouTube is being. Though there may be nothing there out of the ordinary, which is what I've gathered so far.


Neither Sony or Microsoft take any cut out of ad revenue from youtubers but Nintendo does "but" it shares some of the ad revenue of youtube vids with the creators. There's no misunderstanding of what nintendo is doing. I wonder what a hole in a foot looks like from a POV prospective. I guess I'll ask Satoru Iwata on twitter to send me a pic of his foot.

Alot of nintendo fans and reviewers speak of how great nintendo's games are but it's taking away a lot of the incentive for people to make vids on those games. If nintendo's games are that good then some free advertising would go a long way in showing those games to people which it really needs over the ad revenue of youtubers.



Ruler said:
I dont understand how can people like watching lets plays instead playing the games, i think its quite pathetic what gaming has become


Pretty much!



https://www.youtube.com/watch?v=n29CicBxZuw

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A lot of spin & baseless "facts" in here again...



https://www.youtube.com/watch?v=n29CicBxZuw

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Nintendo is right by exercising their rights on their products. However, they don't understand modern gaming community.

Microsoft hired Max Dood to help them out with KI development (lore development); because they know Max drags a big community with him and that's their way of getting close to fighting game community.

Nintendo has the same attitude with their fans as the rest of Japanese publishers: they're clueless of Western gamers desires and needs.



Game_God said:
A lot of spin & baseless "facts" in here again...

Then you should feel at home.



TRAVIS!!! said:

Not really the same thing. If you watch a movie on Youtube, you have basically the same experience, just in a lesser quality, but you've still seen the movie. Watching a Let's Play isn't even remotely the same as actually playing a game by yourself. People usually watch those videos primarily for the commentary and certain personalities, and videos that show off good games can serve as an incentive to buy and play them yourself. I'd say it's a little different when content-creators upload full playthroughs without commentary/criticism, but that's still not the same as actually playing a game.


That's pretty much it. Or maybe next time Honda will start taking out videos of Civics because people will stop buying the cars and will just watch videos of people driving it on YouTube.



Conina said:
Game_God said:
A lot of spin & baseless "facts" in here again...

Then you should feel at home.


https://www.youtube.com/watch?v=JKDo6g4CCeU

Darn , you got me!



https://www.youtube.com/watch?v=n29CicBxZuw

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