By using this site, you agree to our Privacy Policy and our Terms of Use. Close

Forums - Gaming - Amiibos hold 36% market share of all NFC figures at Best Buy

Seece said:
zippy said:
Wow, i knew they were doing well, but to have the same market share as Disney shows the power of Nintendo franchises. I look forward to the next financials from Nintendo.

In the VIDEOGAME industry? Is it really surprising Nintendo is doing well vs Disney here? In terms of mascots/franchises/videogames Nintendo far outweight Disney here :S



But..but..Nintendo are irrelevant these days arent they? Seriously though, what surprised me with those numbers is that Nintendo are new to the party, and going up against established NFC franchises, yet are able to gain a decent slice of the marketshare. I didnt expect them to do so well, and evidently going by shortages, Nintendo didnt either. Amiibo universe game incoming kerchiiing.



Around the Network
Seece said:
zippy said:
Wow, i knew they were doing well, but to have the same market share as Disney shows the power of Nintendo franchises. I look forward to the next financials from Nintendo.

In the VIDEOGAME industry? Is it really surprising Nintendo is doing well vs Disney here? In terms of mascots/franchises/videogames Nintendo far outweight Disney here :S



you telling me that links more iconic then donald duck, stich, iron man, and captain america?



Bets:

(Won)Bet with TechoHobbit: He(Techno) says 10 million by January 1,2014 I say 9 million by then. Winner gets 2 weeks of sig control.

(Lost)Bet with kinisking: I say Ps4 will win April NPD while he says Xbox One will win it; winner gets 1 week of avatar control.

Raichu's First Series:

First RPG?

First Fighter?

First Racer?

First Shooter?

First MMO?

First Horror?

Official Ni No Kuni Fanboy:

Familiars Captured:37

Game Beaten: 2 times almost

Times I got teary during some scenes: 3

Oh. So it's confirmed bollocks.

Thanks Fusion!



With the exceptions of Mario, DK, Link, and Kirby, the Nintendo World Store in Rockefeller Center can barely keep these things in stock...
Which is pretty impressive when you consider this was the only place in the Tristate Area where could find a Wii in 2006/2007...
I don't think anyone is less concerned about Wii U sales than Nintendo...



Have a nice day...

Don't know how accurate this is, but it is good to be hearing good news about how these are performing rather than bad news (perception matters). Hopefully if they perform well then they can help Nintendo be profitable, be able to include some good press about a success story, and perhaps even be in people's mind as another feature of the Wii U (built in NFC compatibility).

Of course even if they did compete with or outperform Skylanders / Disney figures this holiday, a lot of their success is due to the novelty factor, people buying them at launch. The real test will be if they can keep selling these figurines next year or the the year after. And unfortunately I think they are in a bit of a rock and a hard place when it comes to their functionality in games... they want to keep putting out products for serious gamers and sell games that are complete, so they can't make them as crucial as Disney / Skylanders figures, e.g. requiring you to buy the Amiibo of all secret characters to unlock them in Super Smash Bros. But if they keep releasing games you can get the complete experience without Amiibo, then people will keep saying "These figures don't really do much in the games". It's a little liker the Gamepad dilemma - if they use it too heavily people will complain about "gimmicky controls" but if they don't use it enough people will complain that the games aren't making enough use of it.

The functionality in Smash is a good compromise, and that they unlock some features like costumes and weapons in various other games is a great touch (and a much better way of doing it than pre-order bonuses or retailer exclusives, in my opinion), but I really hope they are heavily utilised in Mario Party (a game that would fit with them imo) and / or another Amiibo focused game (hopefully released with a 3DS version and the NFC adapter / New 3DS next year), so that their core games don't end up requiring a plastic key to unlock vital features but the Amiibo have a clear and obvious use in a game. Otherwise they can really only be sold as collectibles with some extra bonus unlocks, and even if they did fly off the shelves this year I don't think that can sustain them for next year or the year after that...



Around the Network
DerNebel said:
Ezquimacore said:
DerNebel said:
Initial rush, which is also fueled by the looming fear of "If I don't get this thing now, I might not be able to get it ever".

Still good for Nintendo though.


gotta love people like you trying to downgrade every achievement of Nintendo.

Tell me I'm wrong.

Right about the initial rush, highly doubt they attained that much of the marketshare because of your "looming fear" theory.
Thats where you are wrong.



1doesnotsimply

I'll wait for official numbers before making a judgement. Anecdotal evidence suggests Amiibo are doing extremely well



OfficerRaichu15 said:
Seece said:
zippy said:
Wow, i knew they were doing well, but to have the same market share as Disney shows the power of Nintendo franchises. I look forward to the next financials from Nintendo.

In the VIDEOGAME industry? Is it really surprising Nintendo is doing well vs Disney here? In terms of mascots/franchises/videogames Nintendo far outweight Disney here :S



you telling me that links more iconic then donald duck, stich, iron man, and captain america?

In the videogame industry? For videogames? Yes. Link beats them all. Just look at how Nintendo games sell vs Disney games.



 

So much for Nintendo regretting opting out of Skylander's exclusivity.



Fusioncode said:

Here's the original article. 

This is the methodology they used:

"The strength of amiibo sales surprised CONSULGAMER, especially given the competition of established players Skylanders and Disney INFINITY in a heated holiday market.  Yet amiibo sales currently shine.  A review of Best Buy’s online sales show Disney INFINITY and amiibo in a dead-heat for the top 20 game-to-toys on the market – each having ten toys in the list.  By expanding to Best Buy’s top 50 selling products on their site, the two remain tied: amiibo and Disney INFINITY each have 18 products in the top 50, with Skylanders trailing with 14 products."

I don't think anyone should use this as legitimate sales information. 

indeed.

Extend the VGC list to include all games of this gen and you'll see that the market share for Vita games is higher than for PS4.
That is if you just count the number of games and not how much they sold.