What "momentum" would a console carry through January or February lol?

They can raise the price and not lose much of anything in sales as people don't buy much hardware in these months anyway. And then do another deal later in the year.

If they keep the price then they must be making good money via digital sales/XBL subscriptions.

Consoles actually sell pretty well in January. 

I think this price/bundle is hurting them. They will drop it for now and do it again Q4 2015.

That said, it is possible Sony choose to answer next year.

This would make the most sense.  Then officially cut the price next holiday to 329... With black friday deals at $299.99 With smaller chip size, cost of production should go down, lets also not forget they most likely cut some other costs over the course of the year.

its hard to belive but... well they are losing money and at the end of the day this is a BUSINESS, sure they could keep the price and gain more market share but at the end of the day money is what really counts in business not market share, (but of course winning both would be the ideal situation XD).

I do belive they will make the 350 price tag permanent soon (at E3 or the next holidays) but i also belive that Sony wont simply stand there and do nothing again, (and yes there were PS4 bundles this christmas but that wasnt directly in response to the X1 price-cut thats just how it is every christmas...), so i expect Sony to also announce a price cut soon, especially if doing price cuts becomes a regular strategy for the X1 this generation.

People seem to be making this into something its not. The $349 Price tag is just a mental barrier. The Xbox One has had similar deals for since September:

Free Madden in August = Effective Price $339.00
Free Game during Destiny launch Effective Price $339.00
Ass Creed Bundle in November and December Price $349.00

They will just introduce another bundle and the value will still be the same, but their is a mental block if the price tag doesn't explicitly say its cheaper than the PS4.

XBox One is selling on par and/or above PS4 because of it's lower price tag. This is allowing it to gain momentum in the US while dwindling the install base gap. Increasing the price again will only place the XBox One back to where it was pre-$350 sale if not lower.

I also guess you believe consoles do not sell well in January-March, in which case you are wrong. Just check previous NPD sales. For example, in 2012 the XBox 360 sold 270k in the US alone for January and 281k in January 2013, which I believe it more than it sold in September 2013 which had GTAV according to year to date NPD numbers given at that time. This is likely due to gift cards people recieved during Christmas season. For February and March we have this wonderful thing called a tax return which can also spur sales. There are reasons why many games are seeing early year releases now. Console actually do sell well in this months. It isn't only about September-December like that fool Greenberg tries to imply.

Not saying that January is a better month than September, just look at PS4 Jan2014 compared to Sept2014, there is a big difference, but January 2014 still sold over 280k, which is nothing to dismiss like you seem to be doing here. MS can most definitely end up losing most, if not all the ground they gained in November and December in January-March.

Do not be surprised when the XBox One drops in price during these months where people don't buy much hardware.

very true which is why i belive that selling a PS4 at 349 would increase sales way more than a bundle with a game at 399. the mental barrier created by a price is a really big factor.

Couldn't agree more people need to see the actual price lower. I actually learned about this in a class once. It's why you see thing like $2.99 instead of just $3.00. It's why the PS4 is $399 instead of just a flat out $400.

I don't remember what exactly the class talked about when it came to that. I just remember they said there was a reason that prices were like that. It makes people feel like their saving more money then they actually are or something like that. Basically it's a mind game.

maybe it was a marketing class? im about to graduate in "Marketing and International Business" and Price is one of the 4 Ps of the marketing mix, (Placement, Promotion, Product and PRICE).