Why not do it in their own brand TV's?

Just one step closer to Samsung buying Sony.

I think they already are

https://support.us.playstation.com/app/answers/detail/a_id/5338/~/playstation-now-on-bravia-televisions

oh! Didnt hear any news about this =D'

I need to check if my 3D TV is supported. 

Are you serious? How do I know that Phones, Laptops, PCs, Pads, TVs and Blu-ray players are bigger than the console/handheld market combined? Do people really have to wait for an article to explain what PSNow is before they get it?

Well is it a huge success? I havent heard anything about it from Sony or their fans...

That's the dream  

I want to live in a world where THAT.. is reality. 

It's got nothing to do with Sony fans. When are some of you going to get it? People who frequent internet gaming sites really need to stop thinking this service was created for them. I laugh every time I see someone saying 'it's not for me', because that's EXACTLY right, but they don't realise it. Sony will slowly ramp this up until it's on anything connected to the interent (and is capable of carrying the PSNow app). This is about the PS brand, not the console/handheld business.

Its coming to all tvs tablets phones pc ex ex.

7 billion + people, sony wants all to have access to PS and through first hand experience wants them to want the next PS console and eventually the next big sony game release.

10m sales is big, wait a few years when a new game has 100 million people playing it launch week. Think of the profits sony has in mind.

Still doesnt explain why it will be successful though... Not every streaming service does great. It might be a flop.