Would you Call Amiibos a success or failure so far?

tak13

Currently Offline

30,316

5078 posts since 08/06/14

Recent Badges:

Don't Forget To Save 10 status updates.
Escape Artist Managed to avoid being banned for 1 month.
Watch Your Back! Received 10,000 profile views.
7 Years Has been a VGChartz member for over 7 years.
A Badge Within A Badge Earned 20 badges.
A Free Man Managed to avoid being banned for 2 years.

tak13 on 12 December 2014

ICStats said:

zorg1000 said:

ICStats said:
I see everyone thinks it's a success but I don't.

I mean, Nintendo deployed special promotional displays for this and Amiibo is taking up lots of Nintendo shelf space.

Consider that Amiibo is much cheaper than a game, and I figure profit is 6 or 7 times lower than a game. So, divide the sales by 7 to compare to a game. If a big Nintendo game sold only 100k in US in first 2 weeks esp. during Black Friday it would be considered a massive failure, especially given the shelf space.

What were ur expectations for Amiibo? In the US it sold at a ratio of 1:1 with its flagship game. Did u really expect every Smash owner to purchase multiple Amiibo's at launch?

Were u honestly expecting something like 2-3 million Amiibos sold in 9 days?

I was hoping to see up to 2 million Amiibos. For one I thought Smash would sell more. Also these are usable for MK8 and HW as well, and for Smash 3DS. Obviously, I was wrong.

Yeah especially because you re referring to smash bros 3DS....!Do not forget that the nfc adapter releases in 2015 like New3ds/xl....!

Barkley

Currently Offline

38,918

9355 posts since 01/11/14

Recent Badges:

Mirror Image Awarded for uploading an avatar.
Shipped Or Sold? 15 comments posted on VGChartz sales articles.
Vice Free Managed to avoid being banned for 6 months.
You're Golden Subscribed at least one month as a Gold Tier Supporter.
Trust Me, It'll Have Legs 100 replies made to user's most popular thread.
Don't Forget To Save 10 status updates.

Barkley on 12 December 2014

Definitely a success, it's done better then I expected.

pokoko

Currently Offline

55,625

16701 posts since 02/07/12

Recent Badges:

Escape Artist Managed to avoid being banned for 1 month.
A Free Man Managed to avoid being banned for 2 years.
Breaking Out Managed to avoid being banned for 1 year.
12 Years Has been a VGChartz member for over 12 years.
Mirror Image Awarded for uploading an avatar.
Vice Free Managed to avoid being banned for 6 months.

Currently Playing:

Animal Crossing: City Folk (Wii)
PokePark 2: Wonders Beyond (Wii)
Yars' Revenge (2600)
Shin Megami Tensei: Persona 3 FES (PS2)

pokoko on 12 December 2014

People seem to be getting a little crazy with this. The launch looks to be a success, though how it performs long term will be the true indicator of how much of a success it will ultimately be judged.

Right now, I think it's safe to say that many of those buying Amiibos are adult, die-hard Nintendo fans. That's great and everything but the viral kid's market is what they want. That will determine if the line becomes a "hit" or if it's just a side-business that doesn't generate any additional attention beyond existing Wii U owners before it falls off a cliff.

Let's consider the competition for a moment. As of Summer 2014, Skylanders has sold 175 million toys to consumers and brought in $2 billion dollars. Disney's Infinity topped $500 million in less than a year and is expected to grow tremendously with the addition of Marvel and Star Wars.

Now, I don't think Nintendo expects those numbers but the point still stands that they will have to convince kids to rank Amiibo toys on their wishlists higher than Skylanders and Infinity toys. That's the real battleground.

Also, I'm a bit confused about where people are getting their figures from. I find it very hard to believe that Nintendo is seeing anything near a 100% profit margin on the first run.