Recently, someone on Twitter named PIDGE received an early copy of Smash Wii U from Nintendo of Canada @ Shuffle VI.
"According to Twitter she received an early copy because she won that Smash Bros. Wii U tournament; but she has to follow the same rules as the press."
EDIT - From PIDGE via SmashBoards:
"I didn't win a smash U tournament and I have no idea where people are getting that idea. I am a TO for smash 64 and a promoter for the Ontario smash community and a staff member at /r/smashbros, I play every game competitively but have only ever won small locals for 64, Melee, and Brawl. I have never won a Smash 4 tournament or a PM tournament.
Nintendo knows about me through word of mouth and send the game to me as a surprise, a few other Canadian smashers got it the same way. I was just the first to post about it."
"Just for comparison Uncharted 4 was 20x bigger than Splatoon 2. This shows the huge difference between Sony's first-party games and Nintendo's first-party games."