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Forums - Sony - Sony To Post $2 Billion+ Loss

kowenicki said:

[...]

I dont think you have been paying attention.  Sony is already a very different company to what it was 5 years ago.  And if it is still around in 5 years that difference will be even more marked.  Sony is a shadow of its former self and shrinking all the time.  It may ultimately shrink back to just movies, music and gaming (with financial services).  That would be the quick solution... but a very brutal one to do over night.


At this point IMVHO, it could be even more sensible that Sony be taken over by a joint-venture of companies in its keiretsu, Mitsui, and the allied keiretsu Sumitomo, that should cut the branches without hope of profitability, keep the profitable ones like games, movies, music and finance and use Sony just as premium brand for TVs, co-owned and run in synergy and with economies of scale by the display producers in the two keiretsus. Same for phones. In those two markets Sony just isn't able to produce the whole range, from low to high end, and remain profitable, but this means not being able to realise economies of scale if not with other companies catering for the segments Sony isn't suitable to.
PS I agree that it would be very painful, both for the dead and resized branches, but the sooner they do it, the less the pain for the same result (or the more the result for the same pain), and the Japanese work and welfare system together with the skills of the workers of the branches to be cut or trimmed, leaving them more future opportunities than to less qualified ones, will make it less painful than what it would be in many other countries.



Stwike him, Centuwion. Stwike him vewy wuffly! (Pontius Pilate, "Life of Brian")
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TGS, Third Grade Shooter: brand new genre invented by Kevin Butler exclusively for Natal WiiToo Kinect. PEW! PEW-PEW-PEW! 
 


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fluky-nintendy said:
They invested a lot of money on marketing for the World cup and there are still remnants of their lost PC division. Not too mention they need money to promote their Smartphones too and it takes money to do so. Let's see from the same point of view that MS "lost" 2,5B dollars for acquiring Mojang. Sony "lost" all this money promoting their stuff and making it better.


What did MS lose?! They didn't throw this money into a river, they bought Mojang and you can be sure that there is already income from Minecraft flowing to MS. Of course this won't compensate 2,5 billion dollares at all but still they didn't lose anything.

Even funnier I think MS would be happy if Sony's android sales increase as they get a lot of money through android smartphones:

http://www.zdnet.com/microsoft-is-making-2bn-a-year-on-android-licensing-five-times-more-than-windows-phone-7000022936/

2bn... That's quite the money Sony is going to be losing...



DaltonAbbey said:
So let me get this straight; people who support or prefer either Nintendo or MS or both want Sony to go under so that they can rise above the PS4? That is really petty. How about rising on own merits?

I prefer Nintendo but I don't want Sony destroyed. I may not like how they operate these days, but I'd rather they changed than go under.



kowenicki said:
DaltonAbbey said:
So let me get this straight; people who support or prefer either Nintendo or MS or both want Sony to go under so that they can rise above the PS4? That is really petty. How about rising on own merits?


Who has said that?  Who has even hinted at that?

Cut out the persecution complex and stick to the topic of the thread would be suggestion.


Lots of people. No complex, just the truth. I don't even prefer Sony.



kowenicki said:

In this thread?  who... show me.


It starts with you. The others know who they are too and don't need to be named.



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The company blamed the drastic downturn on poor smartphone sales and said that it will take a $1.76 billion impairment charge against the phones division in the second quarter. "

Can anyone please simplify this so I can understand it ? What exactly is  the "impairment charge".



Anyway back on topic: it's pretty worrying that its in the smartphone division.. Kaz called it a "Core" area..
Dropping the C, E, M, T and whatever alphabet letter they have for their phones and only keeping the Z series won't make it rise above an Apple and Samsung.. I don't even think their flagship phones will thriumph against the cheaper Chinese flagship phones from Miui, Oppo, Oneplus.. If those other chinese manufactors can get a good distribution system like Huawei its gonna be difficult to recover and grow in that area.



 

Face the future.. Gamecenter ID: nikkom_nl (oh no he didn't!!) 

walsufnir said:
fluky-nintendy said:
They invested a lot of money on marketing for the World cup and there are still remnants of their lost PC division. Not too mention they need money to promote their Smartphones too and it takes money to do so. Let's see from the same point of view that MS "lost" 2,5B dollars for acquiring Mojang. Sony "lost" all this money promoting their stuff and making it better.


What did MS lose?! They didn't throw this money into a river, they bought Mojang and you can be sure that there is already income from Minecraft flowing to MS. Of course this won't compensate 2,5 billion dollares at all but still they didn't lose anything.

Even funnier I think MS would be happy if Sony's android sales increase as they get a lot of money through android smartphones:

http://www.zdnet.com/microsoft-is-making-2bn-a-year-on-android-licensing-five-times-more-than-windows-phone-7000022936/

2bn... That's quite the money Sony is going to be losing...

Most of it is being written off. 



Sigs are dumb. And so are you!

Yikes! Its time for Hirai to go.



    

NNID: FrequentFlyer54

Fusioncode said:
walsufnir said:
fluky-nintendy said:
They invested a lot of money on marketing for the World cup and there are still remnants of their lost PC division. Not too mention they need money to promote their Smartphones too and it takes money to do so. Let's see from the same point of view that MS "lost" 2,5B dollars for acquiring Mojang. Sony "lost" all this money promoting their stuff and making it better.


What did MS lose?! They didn't throw this money into a river, they bought Mojang and you can be sure that there is already income from Minecraft flowing to MS. Of course this won't compensate 2,5 billion dollares at all but still they didn't lose anything.

Even funnier I think MS would be happy if Sony's android sales increase as they get a lot of money through android smartphones:

http://www.zdnet.com/microsoft-is-making-2bn-a-year-on-android-licensing-five-times-more-than-windows-phone-7000022936/

2bn... That's quite the money Sony is going to be losing...

Most of it is being written off. 

 

What do you mean by this? Where did you get the info from?