Well I've been hearing a bit about the fragility of the global economy lately. Interest rates are persistently low, central banks are still printing money trying to keep economies moving. A natural disaster might not be coming, but an economic tremor might keep TV in the red.

But I hope they do turn a wee profit. It would feel weird to not have Sony TV's around.

Really? I thought Sony's TV division is the natural disaster?

Precisely...

jk

Yeah, I couldn't help it either. It was too good of a comment to pass up. Trolololo! XD

I guess 4k adoption will happen as it was with 3d. Nobody was buying 3d-TVs in the beginning because nobody is going to pay more for the new stuff. Now if you buy a standard LCD it already is equipped with 3d. Same will happen with 4k, although there won't be enough content in the next years for it. But it will most probably still be a reason why people might buy a new TV in several years. Currently it is lacking content, decent input, some 4ks don't even have HDMI 2.0, higher power drain... And it won't do much for low distances in terms of picture quality - I hoped OLED would be the next big thing but it is still too expensive (although really producing better pictures).

Netflix, Amazon, and Comcast will be offering it soon streaming, but it will be a limited amount of content.

At which bitrate with which codec TVs perhaps don't even support? Stomping 4x the amount of picture in a stream with the same bandwidth as "hd" (we don't even get bluray-quality nowadays via streaming) is nonsense and just marketing.

Sounds good.if Sony wants to sell more Tvs they need to lower prices just a bit

Well I'm not believing it yet but one thing is for sure. If the TV business starts to profit, Sony is gonna be fine.

For me it will probably be the Olympics, Big 4K screens are still expensive in Brazil and few content, not even the world cup is being broadcasted here in 4k I think.