theprof00 said:
Try to think of e3 like a financials statement.
When a company talks about earnings or previews on earnings or financials, the investors and market respond in kind. They look and see the ideas being used are either working or not, and it makes them think about the future of the company. Is the company successfully innovating? What makes them different? How do the numbers work here?
Similarly, when deciding whether one company "won" e3, you have to look at what the company is DOING. Not how exciting a trailer was, or how many guest appearances by Usher there were, etc.
What kinds of games are being made?
What do the announcements say about the future of the product?
Does anything change as a result of announcements?
What does the future look like?
Halo 5 trailer? Garbage.
The last guardian? Garbage.
Gears? Garbage.
Uncharted? Garbage.
What you're looking for:
1. Strong 3rd party support. 3rd party is the key to success.
2. momentum. An e3 conference is a narrative. The goal is to make the watcher climax :D
3. Variety. What's being shown needs to display the depth of the system, what they support.
4. Substance. E3 needs to be watched as if it's someone's first time seeing it. All this "every game was already announced BS". The only thing that detracts from a second showing, is a game that is already EXPECTED. This includes Halo/Gears/Killzone/MGS/Mario/Uncharted etc etc.
E3 is about surprise and momentum. The goal is to make a customer say to themselves, "i need to buy one right now". The company needs to make the consumer want the product immediately....to get in on the ground floor. I need this because this thing blows my mind.
Games we already KNOW are coming do not do that. Showing god of war at e3 does not make someone buy a console. Showing new IPs, new software, new ideas, or making a huge surprise announcement (like ff13 going multiplat) is what wins e3's. Sorry if you thought otherwise.
For a known franchise game to sell consoles, it has to be way beyond ANYTHING we could have possibly expected.
In closing, what won e3 for Sony last year wasn't the console itself. It was 2 specific things:
1. The price, coupled with major hardware power both undercutting and overpowering x1. "You don't want a kinect. You don't want limitations. You want gaming, we have gaming better and cheaper with our own unique innovations that you don't pay for." That is what sells a console.
2. The foundation. The idea that the console was built by input from every major developer and is designed to be as simple as possible shows PS is changing gears. They're looking to get the best possible experience every game every time. It's statements like that that sell a console today. "This console will ALWAYS have the better version". That is what sells a console.
This is what needs to be shown to "win" an e3.
Tell us why we should buy your console TODAY
|
I agree, the whole point of the E3 is for companies to convince us, you said it yourself: Tell us why we should buy your console TODAY.
The key word is TODAY. Most games that are going to be announced have a relaese date beyond 2014. They should convince us to buy the console TODAY, not in a couple of years.
There is one big game coming out this year though, and that's Driveclub.
