Kaz Hirai: 'PS4 hardware is already profitable'

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celador

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celador on 22 May 2014

The successful launch of the PlayStation 4 (PS4), with more than 7 million units sold in 72 countries, will also be used as a way to promote Sony content, said Hirai.
"Half of PS4 users have already signed up to our online PlayStation Now service," he explained. "Sony plans to expand the entertainment content available through PlayStation Now and also make the PS4 and 4K television sets compatible."

PS4 hardware is already profitable for Sony, noted Hirai, a very different model to previous consoles, which lost money on each unit when they hit the market.

http://www.billboard.com/biz/articles/news/record-labels/6099054/sony-ceo-says-entertainment-is-core-of-business-while

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ktay95

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ktay95 on 22 May 2014

O_O
Damn Sony!

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gooch_destroyer

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gooch_destroyer on 22 May 2014

I remember when it launched they were like "you need to buy one game and one year of PS+ for this to be profitable to us"

How did they cut costs so quickly?

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PigPen on 22 May 2014

I can believe that. Sony didn't really spend for R&D. They brought off the self.

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sales2099

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sales2099 on 22 May 2014

The last quarterly results announced the gaming division posting a loss......

Xbox: Best hardware, Game Pass best value, best BC, more 1st party genres and multiplayer titles.

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kitler53

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kitler53 on 22 May 2014

good news!

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ImmortalHelixFossil on 22 May 2014

Great to hear! Now, all we need is fantastic E3 :D

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fireburn95

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fireburn95 on 22 May 2014

Congrats Sony! And Kaz. But especially Mark cerny, shuhei, Jack Tretton, Andy House, adam boyes! The driving force behind the success.

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KingdomHeartsFan on 22 May 2014

sales2099 said:
The last quarterly results announced the gaming division posting a loss......

Its all the Vita's fault I tells ya!!!

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celador

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celador on 22 May 2014

sales2099 said:
The last quarterly results announced the gaming division posting a loss......

There is a lot more costs involved than the manufacturing of consoles

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