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Forums - Nintendo - What happened to Nintendo's anti loss leading strategy??

superchunk on 07 May 2014

Had it sold at a decent level, Wii U would not have been taking a loss for very long. But as it is... the hardware may barely break even this year if they don't do any price drops (unlikely).



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Jizz_Beard_thePirate on 07 May 2014

They wanted to take a chance but it didn't work... Sony did that with ps3 and bluray which got them a huge loss per console... the main difference is that the wiiu wont sell 80 million units



                  

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famousringo on 07 May 2014

Like the rest of the industry, they started making products that weren't worth more than their manufacturing cost.



"The worst part about these reviews is they are [subjective]--and their scores often depend on how drunk you got the media at a Street Fighter event."  — Mona Hamilton, Capcom Senior VP of Marketing
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AZWification on 07 May 2014
ImmortalHelixFossil said:

Gamecube had an impressive amount of software sales. The WiiU... isn't really selling lot's of software :

Took this one from GAF:

Attach rates:

NES: 8.08
SNES: 7.72
N64: 6.83
GCN: 9.59
Wii: 8.86
Wii U: 5.23

GB/C: 4.22
GBA: 4.63
DS: 6.13
3DS: 3.76

That number will probably skyrocket once MK8 comes out!



                
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zippy on 07 May 2014
Aquietguy said:
greencactaur said:
I assume they make a loss because of the tablet, and i've been saying the tablet was a horrible idea since the beginning ~_~. If the casual market wants a tablet they'll go out and buy a tablet, but the Wii U is a tablet with a brick connected to it that loses its portability aspect so it doesn't make much sense to me.


That pad, which is not a tablet, is the best thing about the Wii U. That's not the problem and never was. Nintendo's problem is perception. They do a terrible job of changing that "Nintendo is for kids" nonsense. The Wii U is a good system which brings lots of possibilities that just isnt being tapped into. All the money they made with the Wii yet they have so much game drouth. They should have hired a ton of developers with all that money at least 3 to 4 years ago developing games for the U. It's just like they were totally unprepared. They said they wanted to capture the core crowd but did very little in the development and PR department and that is the problem. Not the Wii U its self. That's why you keep hearing a lot of people who don't own one saying its crap while the people who do say they love it. As well as a lot of people who thought it was crap love it after buying.

Great post, i fully agree. There nothing wrong with Wii U as a console, Imo it currently has the best library of games this gen, but the one thing it doesnt have is the cool factor. Perception is a powerful thing, and Nintendo have to change the negative perception it has. Wii U has been very well received by the people who have used one, but the most vocal are the ones who have no idea what its about, so that obviously makes it crap in their eyes. I rarely see a complimentary article about it these days either, which is sad, game journalists seem more interested in writing about graphical arms races and how many console A as sold compared to console B. Yet Wii U has some high quality games, which are sadly going to get overlooked because gamers these days are obsessing over everything other than the games themselves.



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oniyide on 07 May 2014
Aquietguy said:
greencactaur said:
I assume they make a loss because of the tablet, and i've been saying the tablet was a horrible idea since the beginning ~_~. If the casual market wants a tablet they'll go out and buy a tablet, but the Wii U is a tablet with a brick connected to it that loses its portability aspect so it doesn't make much sense to me.


That pad, which is not a tablet, is the best thing about the Wii U. That's not the problem and never was. Nintendo's problem is perception. They do a terrible job of changing that "Nintendo is for kids" nonsense. The Wii U is a good system which brings lots of possibilities that just isnt being tapped into. All the money they made with the Wii yet they have so much game drouth. They should have hired a ton of developers with all that money at least 3 to 4 years ago developing games for the U. It's just like they were totally unprepared. They said they wanted to capture the core crowd but did very little in the development and PR department and that is the problem. Not the Wii U its self. That's why you keep hearing a lot of people who don't own one saying its crap while the people who do say they love it. As well as a lot of people who thought it was crap love it after buying.

if the pad is the best thing about WIi U then thats a problem, because clearly people are not feeling the pad



Aquietguy on 07 May 2014
oniyide said:
Aquietguy said:
greencactaur said:
I assume they make a loss because of the tablet, and i've been saying the tablet was a horrible idea since the beginning ~_~. If the casual market wants a tablet they'll go out and buy a tablet, but the Wii U is a tablet with a brick connected to it that loses its portability aspect so it doesn't make much sense to me.


That pad, which is not a tablet, is the best thing about the Wii U. That's not the problem and never was. Nintendo's problem is perception. They do a terrible job of changing that "Nintendo is for kids" nonsense. The Wii U is a good system which brings lots of possibilities that just isnt being tapped into. All the money they made with the Wii yet they have so much game drouth. They should have hired a ton of developers with all that money at least 3 to 4 years ago developing games for the U. It's just like they were totally unprepared. They said they wanted to capture the core crowd but did very little in the development and PR department and that is the problem. Not the Wii U its self. That's why you keep hearing a lot of people who don't own one saying its crap while the people who do say they love it. As well as a lot of people who thought it was crap love it after buying.

if the pad is the best thing about WIi U then thats a problem, because clearly people are not feeling the pad


Clearly you didn't read the whole post as I explained why the Wii U is not selling well. 



JazzB1987 on 07 May 2014
Soundwave said:

The Wii U isn't expensive because of it's hardware performance.

It's expensive because Nintendo became obsessed with weird, niche-y hardware ideals like a system having to be as small as possible so it would be approved by Japanese moms. And having to have low electrical draw because uh ... well because of efficiency sake or something


That's why it requires a heavily customized chip. That and they thought throwing a 6 inch touch panel (and because it's Nintendo they have to use a resistive touch panel that no one else uses, everyone else is on capacitive).

All these weird, custom demands that Nintendo makes on their hardware means the hardware is not cheap to produce, it's heavily customized and Nintendo has to pay for that. Nintendo can't use an AMD GPU design from a perfectly good existing chip ... they have to have a completely custom chip designed from scratch to their needs, which again is expensive (honestly Yamauchi would not allow this). Much like the 3D screen on the 3DS is expensive.

Both MS and Nintendo have the same problem in that they also bet the farm on expensive controller gimmicks that have back fired in terms of sales appeal and are now weighing their respective console's down by keeping the price high. 

You do realize that capacitive is bullshit for real games? Its good for swipe/1 finger games on phones tho. (cut the rope etc)

Let me give you an example. Lets say you play Kid Icarus on 3ds and you obviously have to turn the character with the stylus. Suddenly your small finger touches the screen by accident for a millisecond and then your character turns around and is all over the place because the console can not understand if that movement was intentional or not.  For "hardcore" games like KI:U thats fatal. On resistive touch screens pressure dictates whether or not input is made.

There is 100000 reasons to not use capacitive. And what? 1 ( multitouch ) for it.  When you have actual buttons there is no need for multitouch.



PigPen on 07 May 2014

It's impossible to turn the Wii U around in one year, but in three then there's something wrong.



noname2200 on 07 May 2014

They drank the Industry Kool-Aid. Twice.

Not an excuse, by the way.