Fake, but do people really think the QoL thing is going to be aimed at them?
Most likely it will be initially some products for the senior citizen market as that's a huge market in Japan that actually has the majority spending power in the country, and there's no lack of seniors in other countries either.
I don't think they will actually go that hard after the fitness crowd, as its an over-saturated market with companies like Samsung and Apple also gearing up to make large pushes into. Nintendo is not going to want to compete with them.