We see a lot of terms thrown around: Exclusive, timed exclusive, console exclusive. Now here me out on the term "Pretend Exclusive".
Pretend Exclusive: A 3rd party multiplat, that releases for multiple consoles in the same window, in which all press showings and marketing are catered to only one console. Exclusive console bundles, being the lead platform, as well as timed exclusive/exclusive betas and game content also strengthen the claim. The final effect is that the uninformed gamer will be convinced that the version primarily advertised is the only and/or best place to experience the game.
The creator of the term was Microsoft. Two big properties come to mind: GTA 4 and COD. If you remember GTA4, most of the time it was shown it was on a Xbox 360 and all marketing for the games release had only the 360 logo at the end. The games expansions were also a timed exclusive. As for COD, its E3 showings were usually at MS's presentation and its DLC is timed as well, as most commercials having only the 360 logo at the end (some years yes, some no). You can also say Titanfall is a pretend exclusive, but the game isn't available on Playstation (at least until Titanfall 2). That said, the effects and outcome remain the same as X1 is enjoying weekly boosts and software/gold account spikes.
The problem with those two is that they are both mega popular IPs and despite MS's best efforts, the general public knew the games were available elsewhere.
But Destiny, is a new IP, relatively unknown to gamers who don't frequent online gaming news sites/forums. To them, Playstation seems like the only place and/or best place to experience the game. All Destiny content shown so far has had Sony firmly at its side. Beta timed exclusive, exclusive content, and you can bet all marketing upon release will favour the PS logo. IMO, as a gamer who frequents gaming sites, I allready have the persepective that all other versions of Destiny are merely in the shadow of the PS4 version.
Do you think going the pretend exclusive route is worth the investment for high profile 3rd party releases? To me, both MS's past efforts and Sonys current one with Destiny have proved to lead to sales spikes in the games themselves. I think its worth the investment, and certainly a playfully dirty trick that will only be appreciated by the winning party.
EDIT: Watch Dogs would also count as a pretend exclusive for Sony, having invested similar time to secure content as well as showing primarily PS4 builds. IMO it just seems like Destiny has more of Sonys attention, thus the thread.








