I thought they had only sold part of it. I guess I was mistaken.

PS4 + 1 year PS Plus + PSNow enabled TV + 1 year PSNow = winning

Don't forget Vita TV!

It makes sense as something parallel to the financial services unit that (along with their Hollywood arm) is keeping them alive right now. Real Estate speculation is hot on Wall Street right now (signs of another bubble and horrible for class equality, because owned homes are being converted into rental units by big wall-street backed firms, but that's a rant for another day).

My first thought...

Sony is selling so many buildings, and got so good at it, that it started its own real estate company to do just that.

It makes sense that if you have experience in the market, you should use it for profit. Article says they will also act as consultants, brokers, and property managers. This isn't just about buying and selling property, it's about a very lucrative rental market. And yes, it's very well possible that they may furnish properties with playstation units.

I would love this to become successful for them.

Pretty sad state for Sony if they have to step outside the real of electronics and entertainment to survive. They are pretty much acknowledging that their other businesses are going down.

Better to acknowledge the problems that exist and try to find alternative solutions, rather than drive the company into the ground by refusing to change.

As far as I know, Sony Financial is a profitable venture. A guaranteed profit, selling insurance premiums. Now real estate, where profit is guaranteed through commission.

Before we know it, Sony will excel in everything but electronics ;P