SEGA.
Been a fan of theirs since pretty much 1986 (thanks to Outrun in the arcades, and then a year later Shinobi)
Anyway, a few years went by, and then in 1991, i saved my pocket money like crazy and bought myself a SEGA Megadrive.
From that day forth i was, AND ALWAYS WILL BE an avid SEGA fan.
A few games from each system that were created and developed by SEGA (and therefore just made my admiration for them keep growing ever more)
Sonic The Hedgehog was amazing at the time.
Revenge of Shinobi was SUBLIME (and still is)
Streets of Rage 2 (bought the following year when released) still in my eyes is by FAR the best side scrolling beat 'em up of all time (with the best soundtrack of the 16 bit era to boot too)
Sonic 2 (bigger, better, blistering)
SEGA Saturn.
SEGA Rally.
Fighters Megamix.
Burning Rangers.
Decathlete aka Athlete Kings.
SEGA Dreamcast.
SHENMUE (still to this day the greatest game of all time IMO)
Sonic Adventure 2.
Jet Set Radio.
Virtua Tennis 2.
In closing, including various sequels, and many MANY more franchises that i have not even mentioned here, overall, SEGA have given me more joy over the past 23 years than any other company. (closely followed by Capcom and Nintendo)