There is a hardcore group for each that will always buy the big three's consoles, but those groups aren't very big in the general scheme of things. The change in US & UK hardware sales so far between this gen and the last show that the general public have little to no brand loyalty.
Personally I like Sony & Nintendo the most, but I don't know if I would say I'm loyal, they just keep producing what I want. If they stopped I wouldn't have any problem jumping over to Xbox







