No Nintendo Super Bowl commercial?

Soundwave

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Soundwave on 03 February 2014

superhippy420 said:

Soundwave said:

superhippy420 said:

theRepublic said:

MoHasanie said:

theRepublic said:
It is not worth it to advertise during the Super Bowl. Too expensive. Sony didn't advertise either. Microsoft had an awful commercial for no particular product.

Super Bowl commercials are overrated.

There's 110 million people watching, and no other type of program comes near to matching its ratings. The second most watched event on TV after the SB in the US is The Oscars with 40 million viewers. There's a reason why the SB is so expensive for ad spots.

And? You don't think I know that already?

It is a complete waste of money. The ads that don't make the Super Bowl get just as much attention for free.

Waste of Money? 4 million dollars to get an add spot where over 100 million people WANT to watch commericals is a bargain. Thats less then 4 cents per viewer, not to mention all of the people that now go on youtube and watch the commerical again expecially if it is a hit. They could have just shown off Mario Kart for 30 seconds and tons of people would have went "I love Mario Kart, that new version looks AMAZING."

Yeah it's not just the commercial, if you happen to make a funny spot or have one with a famous celebrity ... then odds are it's going to get a ton of views on Youtube and perhaps even be featured on things like Good Morning America and CNN the day afterwards.

But with a celebrity you're probably looking at $1-$2 million extra for a 30-second spot. Still worth it.

Mario and Donkey Kong are the celebrities. Everyone already knows who they are. This is the problem with Nintendo now, they are still great at making games, they just have no clue how to market their product. They went back to "Gotta Catch em All" for Pokemon X/Y and it did huge numbers in the U.S. I just don't understand how a 12 billion dollar company has almost no marketing. If they would actually advertise well, they could be worth twice as much, and pretty much own the game market.

Yeah that are semi-celebrities, but just a commercial with DK or Mario in it isn't going to get your ad on the front page of Yahoo like Radio Shack's ad is (with 80s stars) for example or get it on CNN or 2x-3x the views on Youtube.

You need puppies or supermodels/movie actresses to pull that off, lol. I wouldn't have a problem paying that though. If you are going to make a Superbowl ad, then you have to go all out for it, people are not watching the Superbowl just to see ho-hum/regular TV commercials, it has to be something that generates a lot of talk.

reggin_bolas

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reggin_bolas on 03 February 2014

Nintendo wants to attract families again and the Superbowl is also a big family event. People do get together for it; both young and old.

It's just another wasted opportunity by Nintendo. They just keep digging and digging the grave for Wii U.

Edit: Why should Sony advertise the PS4? It's already selling like hot cakes with limited supply and extremely high demand. That's free ad right there, same thing happened with the old Wii.

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theRepublic on 03 February 2014

Soundwave said:

superhippy420 said:

theRepublic said:

MoHasanie said:

theRepublic said:
It is not worth it to advertise during the Super Bowl. Too expensive. Sony didn't advertise either. Microsoft had an awful commercial for no particular product.

Super Bowl commercials are overrated.

There's 110 million people watching, and no other type of program comes near to matching its ratings. The second most watched event on TV after the SB in the US is The Oscars with 40 million viewers. There's a reason why the SB is so expensive for ad spots.

And? You don't think I know that already?

It is a complete waste of money. The ads that don't make the Super Bowl get just as much attention for free.

Waste of Money? 4 million dollars to get an add spot where over 100 million people WANT to watch commericals is a bargain. Thats less then 4 cents per viewer, not to mention all of the people that now go on youtube and watch the commerical again expecially if it is a hit. They could have just shown off Mario Kart for 30 seconds and tons of people would have went "I love Mario Kart, that new version looks AMAZING."

Yeah it's not just the commercial, if you happen to make a funny spot or have one with a famous celebrity ... then odds are it's going to get a ton of views on Youtube and perhaps even be featured on things like Good Morning America and CNN the day afterwards.

But with a celebrity you're probably looking at $1-$2 million extra for a 30-second spot. Still worth it.

And yet at work today we talked quite a bit about the game, and not a single word was mentioned about even a single ad.

Meanwhile, the cost of an ad has quadrupled from 1 million to 4 million since the mid-1990's, and viewership has only climbed from 90 million to about 120 million.

EDIT: Make that 111 million viewers.

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ninetailschris on 03 February 2014

Soundwave said:

A Superbowl commercial if you can make a really funny might've actually been worth it for Nintendo because it probably would've been replayed a lot over the next week.

But that's a big if. If you could hire a Kate Upton or Megan Fox maybe playing opposite a guy in Donkey Kong suit and then get something funny out of it, it would probably be more effective than all their marketing in the US to date. $4 million is not a bad amount to spend if they could pull it off.

But Nintendo is too Japanese centric, they wouldn't understand these things.

I'm starting to think you never runned a business. Some of the stuff you say is so short minded even for basic business class.

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