Artistic design is one type of pull but the gameplay is the bigger one always. People bought wii sports not because of graphics but gameplay. Minecraft is a huge seller not because of kiddy visuals but the casual gameplay. That was what you misunderstood in my point. Graphics are irrelevant because the gameplay is what determines if it is casual friendly. Casuals tend to not care about graphics and I realize that based on the sales trend.

The majority casual gamers want something simple and fun. There is reason why there is a list of simple casual third party games that outsold the complex casual looking games on the wii. They can have challenge in them like all games usually,but not on the sense of a hardcore game. In minecraft you build or explore. Nothing complex in it. If you get lost it doesn't matter because there are no objectives it's a game based on your own time and pace. Casual games don't mean bad games which only casuals would like. The only people who think that are people on Internet forums.

Nintendo Land, NSMBU, Wii Party U, Mario 3D World, Mario & Sonic Olympics, Scribblenauts, Pikmin 3, Game & Wario, LEGO City, Rayman, Sonic, are plenty easy for any kid to play.

The reason iOS/Android is eating Nintendo's lunch is because the games are 99 cents and its making parents reconsider buying a Nintendo console/handheld at all. 

Yay that means more COD, more FIFA, Battlefield and GTA. Those are what the kids play nowadays arent they??

Even W101 really is a kids game. Sure maybe the controls are more wonky, but the art style is specifically designed for elementary school children, the game designers even say so.

X, Bayonetta 2, and maybe SMT x Fire Emblem are the only three games Nintendo has in development that are expressly aimed at adults, that averages out to 1 whopping "game for adults" each year, and lets be honest X and Bayo 2 are likely to get little to no marketing support from Nintendo.

Nintendo makes games for kids. As an owner of a 3DS I can say this positively 100%. Which isn't to say there aren't things in there a mature audience can't enjoy, but that the target audience of its current games are under - I'll say 14 years old.

But I don't agree with the second paragraph. The Wii U is doing horribly because of mistakes on the part of Nintendo - not because it's losing marketshare to mobile. As a matter of fact, if you look at the trend of sales of Nintendo home consoles excluding the Wii - the Wii U's sales are to be expected. It is in line with the decline of sales that Nintendo home consoles have had since the NES.

Well, turns out people suck at translating.

So to that end...I retract my earlier thought that Nintendo was completely nuts. I am now back to only being 75% convinced that Nintendo is clueless.

3ds... maybe. But definitely not on the wii u.

I'm glad they're toning down casual content.

Lol. From a Japanese message board. It supposedly says "Our approach to kidssssss!" and displays a naked Iwata. On his forhead is the word "pregnancy".

UPDATE: http://gaminrealm.com/2014/01/29/iwatas-quote-targeting-kids-mistranslated-actually-meant-opposite/

It was mistranslated. You all can breathe again.

EDIT: False Alarm... :D

Don't worry, little nintendites, the new President of Nintendo will fix this blunder!