you trally need to get out of your american bubble. This commercial is a slap in the face of japanese people who really take pride in supporting their local indsutries.

Why you think xbox sells like shit there? Most refuse to buy it cause it is not Japanese.

jolly good more sales incoming for sony & PS4,it all helps

Nope what I think Sony is saying in this commercial is :
"Look at all the fools that beta tested our system for you, our kings in Japan" :P

I like it. Hopefully rubbing it in will build anticipation more than it turns people off.

Looks like they're rubbing it in to me. Though three things I'll say. Finally Japan gets the short end of the stick, and they deserve it after not supporting the Vita despite getting far more support than the west does. Third though is that with the lack of Japanese games ready for launch, seems they wanted to push it back a few months. Everyone knows that western developed games sell like ass in Japan. You really think Killzone is going to move consoles in Japan?

It was a smart move that Sony did this. Capture the US and European markets as much as they can to dominate those areas first, t hen go to Japan where they know da** well they're going to dominate compared to Xbox.

Those saying Japan will stick to Wii U. Be realistic. If Japan was going to go with Wii U, don't you think sales would have increased dramatically immediately after the Japanese knew they were getting snubbed? The Wii U is a slightly more powerful PS3 and just like why it's not selling well everywhere else, a lot of people in Japan want a true next gen console. Not a marginal upgrade. The Wii U will be Japan's secondary console.  Not bashing the Wii U, it's just how things are looking to turn out.

I like the commercial. Japanese will have one hell of launch games line-up when it'll release there. I think sony has done the right decision to release late in that territory.

This in an insult toth Japanese psyche. If I was Japanese I wouldn't bother...until I get some Japanese only exclusives...

I am concerned by the supply driven shortages in the uk at the moment, will they have enough manufacturing capacity to keep up with world wide demand, it seems to me they are losing so many customers.

Name of the song????

There's really nothing Japanese about the PS4 itself. It was designed completly by foreigners