It seems that Sony is moving toward more competitive pricing with digital games. 

Playstation plus, flash deals, random discounts, and amazon PSN deals (which are nice atm) are much better than the normal $60 price tag on every game.

Amazon has an entiire list of PSN games far cheaper than in store. (GTV $$40, AS4 $30, BF4 $30)

Maybe I haven't been paying attention, but it seems these digital pricings are improving. Steamlike PSN "Yes Please" (FF11 :D)

http://www.amazon.com/PlayStation-Network/b?ie=UTF8&node=1289533011

Persona 2: Eternal Punishment is the number 12 Vita bestseller on Amazon. Interesting.

Those sales are just temporary.
The PSN still has a lot of games at more than the current retail price. For example, Grid 2 is still $60, while I can get it on Amazon or Gamestop for $40.

I feel like for many games they lag behind the current retail prices.

or on ps+ for free.

yes, sony is gettting better.

Contrary to popular belief, games we acquire via PS+ are not in fact free, because PS+ itself is not free.

oh man. i'm out here.

PS+ is an example of Sony already getting Digital.

Haha, you haven't seen the UK PS Store prices. They are awful!

Being ready would mean a lot: better patching system, better deals with cdn's so that every user has decent speeds from psn and, of course, reasonable prices for digital games. It's ridiculous how expensive some games nowadays are (do you hear me, MS?! you are in the f***ing same boat!)

Yea but it is better priced than even steam sales, so they must be doing something right.