Torillian said: Y'know I only ever see attach used for games when the console has a small install base, don't really ever see it once the console is at the middle or end of its life. I think that's because attach rate isn't really constant. The absolute total sales a franchise achieves are much more consistent than attach rate. I mean sure you can praise WiiU owners for on proportion buying more copies of SC than the HD console owners did, but doesn't the fact that the WiiU owners had less options come into play? At some point I'll have to look at some established franchises to see how consistent and meaningful attach rate really is. Sure you can make the argument that attach rate is more important for new IPs, but that's impossible to compare and I'd counter with the idea that not having a giant library of titles to choose from has a similar affect to install base. |
Not really. I mean, I'm sure that helped the Wii U to have a higher sell rate for SC by about 20-30% (which is quite a bit), but I don't think you'd see anything crazy like a double or anything. A boring game is still a boring game. Further, SC is a western game, so XB360 is going to see a higher attach rate overall because its userbase is skewed toward the US and UK.
I think the only time your going to see an early life system have an especially higher attach rate is at the actual launch of the system, and with a particular high-profile launch game. ie, the attach rate for NSMBU would be very high for Wii U at launch because people buying it would be Mario fans. If they didn't like Mario, but like Zelda or Metroid or MarioKart or something, there was no reason to buy Wii U and would wait. Similar with PS4, Killzone fans will be all over it, while Gran Turismo fans may wait a year or two and enjoy GT6 on their PS3 - so Killzone attach rates will be higher at launch. But I wouldn't expect say... Watch_Dogs to have a much higher attach rate on PS4 than on PS3 when it comes out (removing bundling, of course). Maybe that 20-30% like you see on Wii U for SC, but not much more.