Not sure how that would work, need to see it first.

I meant at home like is portrayed in the advertisement.  At my office I have it, where I am now.  I do not watch sports at the office though.  

I firmly believe that being able to find an X1 (or PS4) on a store shelf is going to be very, very difficult.  There will be midnight launches all over the place, and non-pre-ordered stock is going to go fast.  Your Average Joe who rolls in on Saturday the 23rd (I would bet that the average consumers will naturally try to wait until the weekend to get a unit) is going to have some trouble getting an X1.

The demand is going to outstrip supply for a while, which kind of makes commercials almost useless, but you have to build hype.  Its kind of an interesting situation.  The companies need to build hype so that the consoles name gets out there, but they totally aren't going to need the commercials to sell units, they are going to sell out even without the commercials.

Understood.  The advertisement clearly is geared toward affluent men that are NFL fans that participate in NFL fantasy football leagues, live in the US, and have Internet at home.  OR it could also be geared toward, men that have a job, are NFL fans, that may or may not participate in NFL fantasy football leagues,  live in the US, have Internet at home, and want to be seen as affluent or in UK terms posh.

Nothing in that commercial is geared toward gaming or gamers, non-NFL fans, or those living outside the US, and it isn't intended to at all.

Anyone complaining that it doesn't or the imagry that is shown in the video doesn't apply to them doesn't get that they're not the intended target of the message.

I can find an advertisement for Iru-Bru, which highlights the Scottish nature of the drink.  And I, as a non-Scottish citizen of the USA may not identify with that commercial at all.  But then again, why the fuck would I?  It's a commercial run in Scotland, aimed at Scottish people.  I am neither.  I can't even buy the fucking product. 

Good advertisements are geared toward a segment of a market.  Even if they seem like they're for a general audience, they're still geared toward an audience.  You just may not realize it because you're part of that audience it is geared toward.

I get that the Xbox One isn't just a gaming device, but an all around media device, however the people buying it for 500 dollars on day one aren't the ones this commercial is targeting. I'm just wondering if there is a demand for a $500 (plus tax) device like this for hardcore football fans especially considering they have already been doing these things with TV and a computer/smartphone for a lot cheaper than the Xbox One is offering. It offers convenience by being an all-in-one type deal, yes, but at the same time not really. You would still need a subscription with a cable provider, a subscription to gold, a t.v. and have to pay 500 dollars for a device that does what you can already do. At that point, why not just stick with what you have?

There's no doubt though that with their partnership with the NFL they will be able to pump out their logo and name more than their competition and that's always a good thing, but I'm not sure if this commercial was aimed at the right audience. And I'm really looking foward to seeing how the partnership pays off for them.

I get that the Xbox One isn't just a gaming device, but an all around media device, however the people buying it for 500 dollars on day one aren't the ones this commercial is targeting. I'm just wondering if there is a demand for a $500 (plus tax) device like this for hardcore football fans especially considering they have already been doing these things with TV and a computer/smartphone for a lot cheaper than the Xbox One is offering. It offers convenience by being an all-in-one type deal, yes, but at the same time not really. You would still need a subscription with a cable provider, a subscription to gold, a t.v. and have to pay 500 dollars for a device that does what you can already do. At that point, why not just stick with what you have?

There's no doubt though that with their partnership with the NFL they will be able to pump out their logo and name more than their competition and that's always a good thing, but I'm not sure if this commercial was aimed at the right audience. And I'm really looking foward to seeing how the partnership pays off for them.

I can find an advertisement for Iru-Bru, which highlights the Scottish nature of the drink.  And I, as a non-Scottish citizen of the USA may not identify with that commercial at all.  But then again, why the fuck would I?  It's a commercial run in Scotland, aimed at Scottish people.  I am neither.  I can't even buy the fucking product. 

And, seeing as you're on a video game forum, you're in the target audience I identified in my picture. Namely, the overlapping group between gamers and NFL fans.

Did you miss the image or what? (Extreme irony)

If a bit of hyperbole is enough to upset you this much, you probably should not frequent the internet sir.

The Wii didn't draw people in to watch TV. It brought in people to play games in an easy way. It was accessible (and affordable). 

This device is pretending to be more than a gaming machine and I won't be deluded into thinking it's something more. To expect an NFL fan not interested in gaming to see that commerical and buy the XBO is quite foolish.