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Figgycal said:

I get that the Xbox One isn't just a gaming device, but an all around media device, however the people buying it for 500 dollars on day one aren't the ones this commercial is targeting. I'm just wondering if there is a demand for a $500 (plus tax) device like this for hardcore football fans especially considering they have already been doing these things with TV and a computer/smartphone for a lot cheaper than the Xbox One is offering. It offers convenience by being an all-in-one type deal, yes, but at the same time not really. You would still need a subscription with a cable provider, a subscription to gold, a t.v. and have to pay 500 dollars for a device that does what you can already do. At that point, why not just stick with what you have?

There's no doubt though that with their partnership with the NFL they will be able to pump out their logo and name more than their competition and that's always a good thing, but I'm not sure if this commercial was aimed at the right audience. And I'm really looking foward to seeing how the partnership pays off for them.

As I said elsewhere, the advertisement is meant to plant a seed in the minds of this particular group of buyers.  The intention is to get them to get more curious.