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Adinnieken on 07 September 2013
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JOKA_ said:
Adinnieken said:
JOKA_ said:

Thats a great commercial, but the timing seems off.

If you don't have an X1 pre-ordered at this point, you aren't going to get one on Nov 22nd. Heck, you probably won't be able to find one on a store shelf until 2014.

People who aren't aware of the X1 yet (aka the people this commercial is aimed at) will see the commercial, try to go to gamestop/best buy/walmart to get one, and the guy behind the counter will go "oh you would have needed to pre-order this a while ago to get it on the 22nd"

Still, its a well done commercial, got me hyped for football

What makes you think there won't be consoles available at launch?

"Day One" consoles are a limited availability console and only available for pre-order.  What will be available at the stores are regular bundles. 

I firmly believe that being able to find an X1 (or PS4) on a store shelf is going to be very, very difficult.  There will be midnight launches all over the place, and non-pre-ordered stock is going to go fast.  Your Average Joe who rolls in on Saturday the 23rd (I would bet that the average consumers will naturally try to wait until the weekend to get a unit) is going to have some trouble getting an X1.

The demand is going to outstrip supply for a while, which kind of makes commercials almost useless, but you have to build hype.  Its kind of an interesting situation.  The companies need to build hype so that the consoles name gets out there, but they totally aren't going to need the commercials to sell units, they are going to sell out even without the commercials.

Saturday the 23rd you might be right.  However, Microsoft has said it is committed to not having the same situation that happened with the Xbox 360, which was a lack of supply.  So, that lack of supply may or may not happen.