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Jereel Hunter on 09 September 2013
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dsgrue3 said:
Jereel Hunter said:
dsgrue3 said:
Back to TV and Skype huh?

Microsoft simply does not understand the desires of the market.


I thinkt he irony here is that YOU are claiming THEY don't understand 'the market'. They understand the market they are going for, but you probably don't see what that is. They aren't playing this add on vgchartz.com, they're going to play it during football games. And guess what? I'm a huge NFL fan, and this excites me greatly.

And, seeing as you're on a video game forum, you're in the target audience I identified in my picture. Namely, the overlapping group between gamers and NFL fans.

Did you miss the image or what? (Extreme irony)

I didn't miss the image, the point is you're assuming they're only targeting the overlapping market. They aren't. They are targetting every NFL fan with the ad. Since the Xbox is a media device, it doesn't require someone to be a gamer to be in the target market.

And even if they were only looking for the overlaps... Madden '13 sold a combined total of over 5 million units, not counting used sales. Football fans who are also gamers aren't exactly a small segment to target. If even a small % of football fans opted for the X1 for this feature instead of the other platforms... the commercial paid off.