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Machiavellian on 07 September 2013
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Figgycal said:
Adinnieken said:
Augen said:

Not sure how that would work, need to see it first.

I meant at home like is portrayed in the advertisement.  At my office I have it, where I am now.  I do not watch sports at the office though.  

Understood.  The advertisement clearly is geared toward affluent men that are NFL fans that participate in NFL fantasy football leagues, live in the US, and have Internet at home.  OR it could also be geared toward, men that have a job, are NFL fans, that may or may not participate in NFL fantasy football leagues,  live in the US, have Internet at home, and want to be seen as affluent or in UK terms posh.

Nothing in that commercial is geared toward gaming or gamers, non-NFL fans, or those living outside the US, and it isn't intended to at all.

Anyone complaining that it doesn't or the imagry that is shown in the video doesn't apply to them doesn't get that they're not the intended target of the message.

I can find an advertisement for Iru-Bru, which highlights the Scottish nature of the drink.  And I, as a non-Scottish citizen of the USA may not identify with that commercial at all.  But then again, why the fuck would I?  It's a commercial run in Scotland, aimed at Scottish people.  I am neither.  I can't even buy the fucking product. 

Good advertisements are geared toward a segment of a market.  Even if they seem like they're for a general audience, they're still geared toward an audience.  You just may not realize it because you're part of that audience it is geared toward.

I get that the Xbox One isn't just a gaming device, but an all around media device, however the people buying it for 500 dollars on day one aren't the ones this commercial is targeting. I'm just wondering if there is a demand for a $500 (plus tax) device like this for hardcore football fans especially considering they have already been doing these things with TV and a computer/smartphone for a lot cheaper than the Xbox One is offering. It offers convenience by being an all-in-one type deal, yes, but at the same time not really. You would still need a subscription with a cable provider, a subscription to gold, a t.v. and have to pay 500 dollars for a device that does what you can already do. At that point, why not just stick with what you have?

There's no doubt though that with their partnership with the NFL they will be able to pump out their logo and name more than their competition and that's always a good thing, but I'm not sure if this commercial was aimed at the right audience. And I'm really looking foward to seeing how the partnership pays off for them.

Just because something can be done with multiple devices does not mean its ideal for all situations.  People are willing to spend money on an experience.  A experience takes in all of the different things a device can do and make it a product.  Case in point would be the situation of watching a game on your X1 and having the ability to Skype one to many people for a video call.  You can do that with two separate devices now.  You can watch the NFL game and use your phone or PC for the Skype conference but that’s clunky and does not produce a really solid experience so most people would not do it.  The X1 solution provides a smooth integration of features people use today in one device that makes sense and adds value as a product.

 

I believe people are looking at the situation but not looking at the full scope.  MS isn't just going for the NFL, they are going for all the sports because it’s something very social which the X1 can tie its features into. Look for NBA and MLB including FIFA and other sports originations.