| Augen said: Not sure how that would work, need to see it first. I meant at home like is portrayed in the advertisement. At my office I have it, where I am now. I do not watch sports at the office though. |
Understood. The advertisement clearly is geared toward affluent men that are NFL fans that participate in NFL fantasy football leagues, live in the US, and have Internet at home. OR it could also be geared toward, men that have a job, are NFL fans, that may or may not participate in NFL fantasy football leagues, live in the US, have Internet at home, and want to be seen as affluent or in UK terms posh.
Nothing in that commercial is geared toward gaming or gamers, non-NFL fans, or those living outside the US, and it isn't intended to at all.
Anyone complaining that it doesn't or the imagry that is shown in the video doesn't apply to them doesn't get that they're not the intended target of the message.
I can find an advertisement for Iru-Bru, which highlights the Scottish nature of the drink. And I, as a non-Scottish citizen of the USA may not identify with that commercial at all. But then again, why the fuck would I? It's a commercial run in Scotland, aimed at Scottish people. I am neither. I can't even buy the fucking product.
Good advertisements are geared toward a segment of a market. Even if they seem like they're for a general audience, they're still geared toward an audience. You just may not realize it because you're part of that audience it is geared toward.
