It will probably the first in-game next-gen FIFA footage... Which will actually be quite important for me, I haven't decided if I am going to wait for it to come to PS4 or to get the PS3 version

Showing the footage earlier on one console is not going to sell that console

They've already shown Halo, now they need a Gears of War replacement if they want a "unique exclusive"

You can probably call in air strikes in FIFA using Smart Glass.

I was in Deutz yesterday because of my work. Ubisoft was quite far with building their stuff. I saw something with "bureau" (whatever that will be) and a big stand for Watch Dogs. Talked to an MS technician because of their internet access which I configured ;) I also do the access on the switches for Sony but I couldn't see their stuff when I was there. I only saw a big wooden box with "XBox One" on it and some PCs for UbiSoft and EA. Nothing really interesting... ;) Oh yes, there was also something with Need for Speed (rivals?).
Perhaps I'm going next wednesday for the press event.

Definitely not main series FIFA, but perhaps a small downloadable Kinect exclusive of some kind?

More likely (timed) exclusive DLC or extra features to do with Kinect.

no clue what they mean but i wouldn't wonder if it is something fifa related.

they really seem to start to advertise fifa like sony did the last years (as if it would be a playstation exclusive)

as example last weekend german league on sky they had "pre-order fifa 14 for 360" as ads in the conference. last season it was sony who did exactly the same for probably 6+ months.

Fifa and unique don't mix

hahaha fifa lol

I don't think it'll win over the European market.

Being second doesn't mean you don't have a good market share.

MS just buy EA and you won the console wars lol