pokoko said:
Wright said:
pokoko said: If their vision was so awesome, why didn't they just leave the XO as it was and try to convince people to take a second look? |
Because of pre-orders.
|
I can understand that, at the end of the day they're in this for money, but it still shows a rather amazing lack of faith in either their product or their ability to convince consumers of their product's merits. Changing plans at this point must have cost them millions, so they obviously took a hard look at things and decided that the old path went right over a cliff. That's a lot of work down the drain.
There is a failure from Microsoft here somewhere. It could be that they completely misundersood what gamers wanted, that the old XO plans really did suck, or that PR screwed the cat. Consumers are wrong most of the time but they can never be wrong about what they want. If you don't make them want your product then it's your failure. These guys standing up and saying, "it's the customer's fault they didn't pre-order an Xbox One," is beyond meaningless.
|
But their situation has drastically improved since the change. In their original vision, they thought that the whole consumer fanbase (Let's assume +70 million of Xbox 360 players, +40 million of Gold players) would switch to the Xbox One. Their original idea - to make a console that switched into digital world - isn't that bad, mainly if you consider how well Steam has done all these years. The problem came when they were unnable to connect with the consumers, as they made a disastrous PR regarding the Xbox One, and yet they still thought the consumer would be there. The preorders did show them how badly they were doing, and the PR did nothing to change that, despite having some developers here and there saying how cool the new console was. So they just simply...change. Went back and made a console similar to Ps4, since that's what consumers want, and the preorders are up now. We still don't know total numbers, and wether more XO will be sold day one than Ps4 or not. But now they still have a chance.
They judged their previous situation and came up with the conclusion that this new console wasn't up to the consumer taste, so they might as well change it. As you said, consumers are never wrong about what they want. And this is Microsoft we're talking about, they do miracles with advertising. It was just simply a matter that consumers, mixed with the horrible PR, didn't want the console, even if it had been the most amazing, solid and marvellous digital console ever. This is what Molyneux says, the console did had some bad things, but compensate them with several other good things, so the backlash was unfair. Maybe it was, maybe not, but you can't triumph in a market if you don't have consumers and the competence does.