"Xbox One backlash has been <unfair>" says Peter Molyneux.

[Machiavellian]

Having a awesome vision and not execute it properly is how companies live and die. The good thing for MS is that they are so huge they can mess up their communication and still recover.

I believe the reason MS had to change course was many folds. The negativity was to huge and the momentum was building up each day. Such negative momentum no matter how great features will be would have mired the console down. Some of the things or carrot that MS was trying to bring I thought was about due. I really wanted the ability to sell, trade, share, gift my digital content. Even Renting was on the table once they got their stuff together. This was the main proponent that MS wanted to change and it was the carrot they felt that would lead the console in a all digital format. The other carrot was having access to your digital collection over the cloud. This would decouple the content from the console and make it available anywhere. There were a lot of good things that MS was trying to do but they bungled the execution.

First was the DRM. 24hour check in was way to restrictive. If anything MS should have used the same model they use for music. For Zune pass, its a month before you have to check in to keep using your digital content. The feedback would definitely not have been so violent if MS went that route. 2nd was Disk VS Digital. MS basically wanted to move to the PC model where you install the game and pretty much forget about it. There was nothing really wrong with this approach if MS would have lined up their effort to do the selling, trading, sharing renting of digital content. The problem I believe was that the big elephant in the room, gamestop wasn't going along with these plans. Actually MS whole problem was trying to change things up but not tipping off their competition. Keeping things to close then tell everyone, here is the plan.

There was nothing wrong about MS trying to go the install route because you really cannot do both easily.