Lol gotta say the japanese one is even worse imo. 

The thing is, Pikmin isn't suited for the typical Sony/Microsoft crowd so there should be no danger of competing there. Neither is it primarily a kids game like, say, Pokemon (no, I'm not hating, Poke fans).

This is why I think the Japanese ads for Pikmin 3 are much better. They focus on the broader appeal it has and its quirkiness. For example, my mom likes Pikmin, but she couldn't care less about kid's games or the typical PS360 type game. Have a woman in the ad and showcase the Pikmin's cuteness combined with the strategic element of the game for more core gamers.

Basically, the last paragraph of Soundwave's post is spot-on.

i liked it

Hopefully adult gamers stopped watching tv a long time ago

Huge mistake.

The Wii won by targeting everybody. Like a Pixar movie, it was for everybody, regardless of age, gender or any of the other barriers marketing execs like to build around potential customers. By targeting children, Nintendo disregards vast swaths of the market, and they really should know better.

As usaul, vg posters are whining about seeing a child in a video game commercial lol. Its really not that serious and besides, its one freaking commercial. That commercial easily got the point across and will probably be on children channels. Also, I think Ninty knows more about whom their platforms sell to than a bunch of random nobody's on the internet.

Which is probably why they are focusing moreso on the kids market, perhaps they are accepting the fact that they primarily sell to the family/kids market.

Same reason we don't get a white/black/silver 3DS XL ... they don't sell here apparently, the more kid-centric colors do so we get those.

Nintendo lost the teenager/adult market here a while ago I think, the success of Wii Sports/Brain Training/Wii Fit just masked it for a few years, but when those adults started to get their gaming fix on smart devices, NOA was left blowing in the wind with the adult market and didn't know how to handle it.

Now I think they are in tough market wise and know it, so they are rallying around the audience they figure they have the best shot with -- kids. It's probably going to be something older Nintendo fans are going to have to get used to, things like marketing and hardware color choices are going to be tailored more around the tastes of kids. The "adult Nintendo fan" is a niche audience, we just make a lot of noise on the internet though, lol.

The cheap shot would be to say that Nintendo knows their platform is, in fact, selling to nobody.

More seriously, that's an appeal to authority. If Nintendo knows its target market so damn well, why have its last two platform launches struggled to live up to prior successes?

i can't help giggling with delight everytime i hear one of the pikmin sound like it's saying "piiiiikmiiiiiiiiin" like at the end of this commercial.

American Pikmin Is Hardcore