Pikmin 3 NA Commercial

[archbrix]

Soundwave said:

Mensrea said:
Eh, I think that Nintendo has to market to children. Gamers are going to know what it is and whether or not they are going to buy it without advertising. Alot of kids probably don't even know what pikmin is. The commercial was fine.

Plus I think they may feel they can't really compete for adults as Sony/MS oversaturate that crowd with marketing.

Aiming for kids makes some sense I guess.

The danger in it is it generally tends to turn off the teenager/adult demographic entirely as they certainly do not want products primarily marketed to kids, and sometimes even kids don't like it, as they want products marketed to teenagers/adults.

The thing is, Pikmin isn't suited for the typical Sony/Microsoft crowd so there should be no danger of competing there. Neither is it primarily a kids game like, say, Pokemon (no, I'm not hating, Poke fans).

This is why I think the Japanese ads for Pikmin 3 are much better. They focus on the broader appeal it has and its quirkiness. For example, my mom likes Pikmin, but she couldn't care less about kid's games or the typical PS360 type game. Have a woman in the ad and showcase the Pikmin's cuteness combined with the strategic element of the game for more core gamers.

Basically, the last paragraph of Soundwave's post is spot-on.