If the B580's independent reviews back up Intel's numbers, the B580 already edges out the A770 in performance. It's roughly 5% faster than an A770. Intel could have a potential winner. A card launching at $250 US with 12GB of VRAM is a win for consumers. As of late, you'd have to wait for a card to be on the market for sometime before you'd see a new card with more than 8GB VRAM priced sub $300. Nvidia is likely to roll out another 8GB 60 class card next year...

It's even hard to recommend a card that's under $400 USD at the moment. 8GB cards are just best to be avoided IMHO.
The Radeon 7700XT 12GB at $440 USD is probably the better "low priced" card, it's better than the 4060Ti 16GB and it's cheaper.

But then you have the Radeon 7800XT at $500 USD which is price equivalent to the 4060Ti 16GB.
And yet, the 4060Ti outsells the 7800XT despite the 7800XT being vastly superior for the same price.

Intel's lower prices are attractive, but they aren't selling in volume to apply pressure to AMD or nVidia yet.

It's hard to get around brand awareness to be honest... And with the Radeon 8000 series and Geforce 5000 series only a few months away... It's tempting to hold off.

But then you have the Tariff issue (Only is you are a US citizen) which could make GPU prices increase substantially, so it's probably better financially to buy right now and hold onto it for a few years.

See, that's not entirely true. In theory that should only affect the US, but we saw what happened during the last Trump administration when tariffs also affected the rest of us. And it's simple to understand,

Imagine a $1000 card. With a 50% tariff import, that would turn into a $1500 card. If you assume a direct conversion and apply a 25% VAT, that turns into a 1250€ card. Can you imagine the reaction if Nvidia, Asus or whichever goes on stage to reveal that card and end the presentation with a slide saying that it costs 1500$ / 1250€ / £1200? The backlash from US consumers would be insane.

No, what they'll do is split the extra cost between all the markets if not outright passing the cost the the EU, UK, AUS, etc. to save what it still is their biggest market.

It's unfair, but it's what will happen. Sadly.

I didn't see any increases on washing machine/dryer prices when Trump threw Tariffs onto those back in 2019... Most of the impacts were on China and Europe.
We were exempt from the Tariffs last time as the USA didn't have trade deficit with Australia... And the USA needs our world-leading steel and alloy.

The real implication is in our resource sector, tariffs will soften demand from China, which means less demand for our resources, which is what truly underpins our economy.
But cheap Chinese goods will still be flooding our markets here in Australia, so pricing will stay competitive in the long term I think.

Nvidia has so much brand recognition that it probably drowns out a lot of information about its competitors.
When I first started researching graphics cards, and I even compared NVIDIA to AMD, it took several months before I even heard that AMD tend to outperform NVIDIA in price/performance for the lower to mid range cards. (Ray Tracing aside)

The 3060 and 4060 are just unacceptable to me when it comes to cost/performance. Mainly due to their 8GB of VRAM.
There's a 12 GB version of the 3060, but the 8GB model is already too expensive for what it does.

RX 7600 performs similarly to a 4060, but costs a bit less.
And the RX 6600 is significantly cheaper, yet almost identical to the 3060 in performance, so if I were to go for an 8GB card I'd probably go for that.

But this new Intel B480 costing around the same as a 6600, but having 12 GB of VRAM, and seemingly outperforms the 4060 overall, may be a gamechanger for entry level-ish graphics cards.

I hope it really takes off and forces the competition to release better cards at that price range. Especially NVIDIA who have been notoriously bad at that for the past few generations.

The B570 with 10 GB might be interesting as well, for even cheaper.

Hopefully the drivers will be better omptimized on day 1 for new games than they some times were for the previous generation of Intel cards.
Will be interesting to see comparisons from third parties.

Tbh 7600 from Red team felt like they shot themselves in the foot at launch. Only $30 less than the msrp of the 4060 when the 4060 has DLSS and all the Nvidia goodies? Lol. Sure they perform similarly but when you look at how good DLSS is, especially at low resolution vs FSR (let alone other features), the $30 difference is an easy win for Nvidia until Radeon eventually discounts the 7600.

6600 vs 3060 also would have been a win for Nvidia since 6600 and 3060 12GB both launched for the msrp of $329... But the scalpers made 3060 price crazy and Nvidia does their usual Nvidia things and manage to sell them just in time for their next gen so their GPUs don't get discounted. While Radeon GPUs don't sell enough or they miss estimate and thus have to provide big discounts to their GPUs well after their generation ends.

Really the biggest problem with Radeon is that during launch, they shoot themselves in the foot by pricing their gpus in a stupid way. (Some exceptions of course) Then later when their gpus don't sell, they discount them to the appropriate amounts but by then, the ship has sailed. If they released the gpus with correct prices to begin with, the launch reviews which are the ones that generally get most watched won't shit on them for pricing so close to Nvidia while having a laughing stock of a feature set (least they are catching up).

With that being said, Battlemage has really peaked my interest. The prices are truly nuts if the claims are true. Likely Nvidia will continue their high end dominance while Radeon will tackle mid range and Intel just might win entry level. But we will see since it will be a strong battle between Intel and Radeon.

Yeah the Radeon 7600 had a shit price on launch... It was barely faster than the Radeon 6650XT and it cost more.

Then you could look towards the 7600XT 16GB... But the 6700XT was also cheaper and faster.
AMD just made no sense and couldn't even compete with itself, let alone nVidia.

GPU's like the Radeon 4870, 5870, 6950, 7850, RX480/RX580 were great GPU's because of their price/performance.
They don't need to be the performance leader, they just have to provide undeniable value.

Still the Radeon 7800XT is probably the best bang for buck GPU on the market currently, it soundly beats the Geforce 4060Ti in every metric, it just doesn't have DLSS.

The thing that worries me about Intel is actually... Drivers. They still have a long way to go, despite having come so far... And with Pat Gelsinger now booted out of Intel, not sure if his successor is going to be as supportive of long term, costly GPU investment.

Yeah, 7800XT kicks the living shit out of 4060Ti in rasterization (~40% more fps on average), so much that its native is faster than 4060Ti's DLSS Quality in some titles.
Sure, when it comes to really heavy RT, it falls down almost to 4060Ti levels (or in extreme cases of those few games that have path tracing even slightly lower), but it's still much, much better value overall.

Only thing that is really not good is its much higher TDP (around ~80W more) - I can see that being limiting factor for some people who are upgrading and don't want to change their PSU as well.

With all the rumours about AMD's 8000 line and this new Intel GPUs, I really hope the day is coming soon when nVidia is getting slapped on several fronts simultaneously (saying this as nVidia owner).

The thing about Ray Tracing is that, below 80 class it becomes increasing worthless. Yes a 4060 has better RT than a 7600 but at that performance level RT isn't worth it in the first place. You don't have the performance headroom to take the huge penalty RT entails. DLSS still matters because it still does well at 1440p. At 1080p though, upscaling is a non factor. Even DLSS struggles upscaling to 1080p. A lot of the key features that Nvidia has lose impact in the budget range. Even if the hardware could get decent RT performance, you don't have a large enough VRAM buffer to take advantage of it.

Nvidia's tendency to include the bear minimum VRAM bites them in ass. I remember when HUB did a revisit on RX 6800 and RTX 3070. The 6800 was beating the 3070 in RT because games were going over 8GB of VRAM. Even though the hardware was far superior at RT, the lack of VRAM crippled it. This bore out when modders in Brazil managed to put 16GB of RAM on the 3070. Nvidia's forced obsolescence isn't even sublte.

Are there not any new higher end cards from Intel? Or is that coming later? I'd be happy to pay £350 for 4070 level performance lol