Nvidia has so much brand recognition that it probably drowns out a lot of information about its competitors.
When I first started researching graphics cards, and I even compared NVIDIA to AMD, it took several months before I even heard that AMD tend to outperform NVIDIA in price/performance for the lower to mid range cards. (Ray Tracing aside)
The 3060 and 4060 are just unacceptable to me when it comes to cost/performance. Mainly due to their 8GB of VRAM.
There's a 12 GB version of the 3060, but the 8GB model is already too expensive for what it does.
RX 7600 performs similarly to a 4060, but costs a bit less.
And the RX 6600 is significantly cheaper, yet almost identical to the 3060 in performance, so if I were to go for an 8GB card I'd probably go for that.
But this new Intel B480 costing around the same as a 6600, but having 12 GB of VRAM, and seemingly outperforms the 4060 overall, may be a gamechanger for entry level-ish graphics cards.
I hope it really takes off and forces the competition to release better cards at that price range. Especially NVIDIA who have been notoriously bad at that for the past few generations.
The B570 with 10 GB might be interesting as well, for even cheaper.
Hopefully the drivers will be better omptimized on day 1 for new games than they some times were for the previous generation of Intel cards.
Will be interesting to see comparisons from third parties.
Essay Pro