If the B580's independent reviews back up Intel's numbers, the B580 already edges out the A770 in performance. It's roughly 5% faster than an A770. Intel could have a potential winner. A card launching at $250 US with 12GB of VRAM is a win for consumers. As of late, you'd have to wait for a card to be on the market for sometime before you'd see a new card with more than 8GB VRAM priced sub $300. Nvidia is likely to roll out another 8GB 60 class card next year...