AMD wouldn't dare, because if they did, it would be utter suicide for them to lose even more ground, and further piss off more mid to high end users, who will already be feeling the pinch from nvidia. 

All both of them pricing higher will do is ostracise a lot of users into going lower end, which means less sales on their mid to high end range, and while that will eventually teach them a short term lesson, we'll still be feeling more of the burn over the long-term. I've been feeling that burn for 2 card gens in a row now, and I'm looking at another burn for this gen of cards, I'm the one basically getting nowhere, because Nvidia chose to completely price me out of their product range. 

This is exactly why I always, always take a stab at Artists telling other artists around them to charge higher prices, and I'm there like "no, you don't know how the economy works, because if everyone priced high, then no one would be able to buy commissions, and then you'd be fucking over tons of potential customers, effectively pricing them out of the market". 

I think crypto mining is what fucked everything up. Before, GPU launches used to be simple and predictable because companies knew that in order to sell, they had to put gamers first. There was no free ticket and while Titan and Halo products were a thing, we always had that bang for buck GPUs.

Now it's like... Pascal launched with great prices and performance. Crypto boom happened during the end of Pascal, GPU manufacturers made a ton of money, there was oversupply due to crash and flooding in the GPU market and Turing prices got goofed. Fair enough, happened once... But then... Ampere launched with great prices and performance, crypto boom happened but this time, during the majority of Ampere's life, GPU manufacturers made a ton of money, Crypto crashed, there is now an oversupply and GPUs being flooded into the market. And now Lovelace prices are goofed.

It's all dumb and this hobby keeps getting more and more expensive. We used to have potato masher builds from Kepler all the way to mid Pascal that truly showcased the value of PCs. Now it's like, PC gaming is for the rich. GPU prices going up, CPU prices going up, Motherboard prices going up, Ram prices were already up and since they are all increasingly more power hungry, you need a new PSU and electricity prices are going up. It's so dang annoying.

But I think once I get the 4090, I'll stick with it for a while instead of continuing my GPU upgrades every two years.

We really do seem to be going all the way back to the early 00's of "PC gaming is so expensive", and this time it's not because of our spending habits of choice, but because the suppliers/creators are literally expecting us to keep paying more and more of what was a limited time profit boom. 

This is like how everyone getting into Streaming right now thinks that they can all make a profit indefinitely, but that's not how that works lol, it's why I don't see Netflix or Disney staying with Streaming indefinitely, because both seem to just not offer the value for the long-term, and no one is gonna want to pay for less value over the long-term.

I don't know why market leaders are trying to effectively self mutilate an entire market, but then again this could be an Wilson type of plan, where the execs simply self destruct the companies from within, fuck off outta the plane with their golden parachutes, only to land on another plane in a different market to rinse and repeat, because that's all I can think of that comes to my mind. There is virtually no other logical reason as to why the market could be this self destructive in trying to price everyone but the 1% out. 

I've also noticed that Sony more or less started a push for the $10 increase, and now other AAA's are following in their footsteps and I'm just here like "does everyone just have to fucking spam the same shit to self damage the same market?". Like I said some months ago, I feel like I'm being priced out of the AAA space, and now I'm 100% feeling this with the PC parts space too.

Is it me, or have multiple markets hired zoomer or really retarded millennial finance/projector folks?, because jesus christ are the expectations of the market leaders so insanely greedy/retarded/out of touch. We're a species that is meant to learn and adapt, not spam the same shit and expect indefinite wealth.

I noticed in that Sony thread, that some older folks were pointing out that Video games were indeed expensive, back in the 80's, like yeah, no shit, that was back then, look at the current time frame Sherlock Homes, shit is slowly repeating itself again, where parts prices and video prices are rising and inflating, history is repeating itself once again, so no to those ppl in that thread, shit is definitely not getting cheaper.

Many of us already believed that AMD would price their cards lower last gen to undercut Nvidia, and while the 6900XT was indeed almost $500 cheaper than the 3090, the rest of the pack was around the same price or even more expensive than its Nvidia counterparts (like the 6800 being more expensive than the 3070). And well, they already had the chance to fight with Nvidia in performance (not features) and price and decided to not do it. Plus the new cards will have more memory, and so we should expect higher prices than the last time just because of  that.

With that said, with the 3000 series Nvidia took us all by surprise and priced them cheaper than anyone thought. Unlike this time, when they've gone wonkers.

Now, to be a little optimistic, there are two three things that could help AMD price their cards better:

1. They're going with TSMC's 5nm process, unlike Nvidia that payed a premium to go with the newer N4P (or whatever letter) process. Therefore, the chips should be a bit cheaper.
2. Chiplets. Not only will AMD pay less for each waffer than Nvidia but, thanks to going with chiplets, they'll get more chips per each waffer.
3. They're launching a month later than Nvidia, which will give them the chance to see the reaction and reception of Nvidia's cards and, if they feel the need for, react accordingly.

Yeah same. Not spending over £700 on a graphics card. Never mind one costing near a grand for a X7XX class card. That should be reserved 80Ti class, from AIB's. Hoping RDNA 3 cards are much more sensibility priced, but I wouldn't be surprised if they too joined the race to the bottom.. with them following similar price tiers albeit slightly cheaper than Nvidia equivalent.

But yeah this all feels like a Don Mattrick moment of.. "No Internet? We have a product called the Xbox 360." Except replace the latter with overly produced RTX 3000 series cards they have in abundance. And them up-selling the 4090 because of how unappealing the 4080 cards are for mainstream consumer/gamers in terms of pricing.

To add insult to injury they're advertising old games with shiny new graphics.. that, tbh don't look all that impressive. The PC industry (hardware) is so fucked rn.

If they're so dumb to do that they'll face the same situation: having spent billions in R&D, buying foundry capacity and the pilling up warehouses full of cards only to see them covered in spiderwebs due to lack of demand.

On a more serious note, if both AMD and Nvidia price their cards out of the leage of the mass consumers, the GPU market could shrink a lot, causing both of them to lose insane amounts of money.

Who knows, maybe EVGA decided to exit the market at the right time.

Any idea when review NDA will fall for those cards?

On another, and lighter, note, do you think Jau2c will make a video of this announcement praising the new cards and defending the price, and how we should preorder them as soon as possible before they run out?

After the "don't wait buy now video" It would be hilarious, and also the end of any credibility he has left.

If these prices are any indication of how much the cheaper GPUs are going to cost, I think I might just practice patience even more. I guess AMD might be a glimmer of hope, but... do I really want to count on that? Nah, I don't think so.

https://www.youtube.com/watch?v=YhcY16BK_5k

Have a look for yourself, haven't watched it yet (still watching GN's video)