http://www.tomshardware.com/news/PS3-Price-drop-PS4-launch-Pricing,23175.html

Sony UK says the PS3 will be around for 'years to come.'

When a company releases a new product, it's not unusual for them to drop the price on the previous generation of said product. Unfortunately for those looking for discount PS3s, that's not going to happen when the PS4 launches.

Speaking to GamesIndustry.biz, Sony UK Managing Director Fergal Gara said the PS3 isn't likely to get a price cut following the launch of the PS4. Gara says the company has no plans to drop the price on the PS3 just yet, adding that the costs associated with the PlayStation 3 have been tough to get down.

"There's no plans as yet," Gara is quoted as sayhing. "The PlayStation 3 is a system where it hasn't been particularly easy to get the costs down."

Sony famously lost money on the PS3 when it first launched back in 2006, despite the fact that the console was priced at $499. The company actually lost money on every PS3 sold for years. Things finally turned around in 2010 (and the PS3, thankfully, doesn't cost so much), but Sony has already said it doesn't plan on history repeating itself with the PS4. In May, Sony CFO Masaru Kato said the company was not planning a 'major loss' for the PS4. Kato elaborated that the development of the PS3 required a lot of investments in R&D. The fact that the PS4 incorporates existing technology means less of an in-house investment this time around.

The PS4 will launch in time for the holiday shopping season and will be priced at $399.

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Tha POWER OF THE CELL!!

It's strong enough to resist cost reduction.

The biggest reason is Nvidia.

i predict both ps3 and 360 to outsell thier nex-gen counterparts for the 1st year, price drops will be next year

PS3 is only about half of what PS4 costs anyway

Naturally, PS3 is sold at a profit, and that profit will subsidize the PS4 launch

They're not trying hard enough, imo.
They could easily have a "digital only" ps3 for like 229, and sell a separate blu ray drive.

They can find 50. 200 seems right when the ps4 is 400.

No 32nm Cell die shrink. Still too expensive.

Does not bode well for people hoping PS4 will come down in price.

Honestly, I'm not sure if it's even worth lowering the price at this point. Are there that many people left who want one and haven't taken the plunge due to the current price?