After letting Ubisoft win Xmas 1 with Red Steel and Rayman Raving Rabbids, EA are rolling out Wii support.
They are not a company known for their exclusive titles, but so far they have announced no less than 3 exclusive Wii titles, all of them likely slated for the holidays.
All three titles (MySims, Boogie and EA Playground, for anyone wondering) are highly stylized and are at least trying to make interesting use of the Wiimote and capture the so-called "casual" audience.
They also recently announced that NBA Live will be coming to Wii this year, as well as a delayed port of the Sims 2: Pets.
In total, EA has 14 games either already released or formally announced for Wii. They are:
Is EA on the right track to becoming the #1 third party publisher on Wii?
"[Our former customers] are unable to find software which they WANT to play."
"The way to solve this problem lies in how to communicate what kind of games [they CAN play]."
Satoru Iwata, Nintendo President. Only slightly paraphrased.