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Shane said:
EA's plans are good, and they're no doubt what we'll see more of. No need to waste a bunch of money on high budget titles. Games that take advantage of the Wii's controller, mini games, and an emphasis on younger gamers is right where the Wii is at, and then just fill in the holes with ports of their most mass market franchises.

Sims games (and Animal Crossing for that matter) have been one of the few games where adult women represent the majority of people playing them.